#AD2D94#AD2D94

#AD2D94 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 53.1% C 0.196 H 337.1°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D94
RGB	rgb(173, 45, 148)
HSL	hsl(312, 59%, 43%)
HSV	hsv(312, 74%, 68%)
CMYK	cmyk(0%, 74%, 14.5%, 32.2%)
CIE-LAB	lab(42.61, 61.25, -28.01)
CIE-LCH	lch(42.61, 67.35, 335.43°)
OKLab	oklab(53.12% 0.1805 -0.0762)
OKLCH	oklch(53.12% 0.196 337.1)
XYZ	xyz(23.5177, 12.9013, 29.2629)
Luminance	0.1290 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D94 #2DAD46

analogous

#862DAD #AD2D94 #AD2D54

triadic

#AD2D94 #94AD2D #2D94AD

tetradic

#AD2D94 #AD862D #2DAD46 #2D54AD

square

#AD2D94 #AD862D #2DAD46 #2D54AD

split-complementary

#AD2D94 #54AD2D #2DAD86

monochromatic

#4C1441 #7C206A #AD2D94 #CF48B5 #DC78C9

Accessibility & contrast

On white

5.87

#AD2D94 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#AD2D94 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D94

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D94	#FFFFFF	#000000	##FFFFFF
##AD2D94	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315897

Deuteranopia (green-blind)

#5D6C91

Tritanopia (blue-blind)

#B6355D

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad2d94;
/* rgb */ color: rgb(173, 45, 148);
/* oklch */ color: oklch(53.1% 0.196 337.1);

Tailwind

colors: {
  custom: {
    50: '#c973b3',
    500: '#ad2d94',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d94;
$custom-light: #c973b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d94",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 148
  },
  "hsl": {
    "h": 311.719,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53123,
    "c": 0.19591,
    "h": 337.1
  },
  "luminance": 0.12899
}

Semantic roles & 50–950 ramp

primary

#AD2D94

secondary

#72C482

accent

#E26446

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →