#AD2C72#AD2C72

#AD2C72 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.5% C 0.177 H 352.0°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C72
RGB	rgb(173, 44, 114)
HSL	hsl(327, 59%, 43%)
HSV	hsv(327, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 34.1%, 32.2%)
CIE-LAB	lab(41.06, 57.14, -9.52)
CIE-LCH	lch(41.06, 57.93, 350.54°)
OKLab	oklab(51.53% 0.175 -0.0246)
OKLCH	oklch(51.53% 0.177 352)
XYZ	xyz(21.1728, 11.9030, 17.0989)
Luminance	0.1190 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C72 #2CAD67

analogous

#A82CAD #AD2C72 #AD2C31

triadic

#AD2C72 #72AD2C #2C72AD

tetradic

#AD2C72 #ADA82C #2CAD67 #2C31AD

square

#AD2C72 #ADA82C #2CAD67 #2C31AD

split-complementary

#AD2C72 #31AD2C #2CADA8

monochromatic

#4B1332 #7C2052 #AD2C72 #D04691 #DC77AE

Accessibility & contrast

On white

6.21

#AD2C72 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD2C72 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C72

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C72	#FFFFFF	#000000	##FFFFFF
##AD2C72	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435274

Deuteranopia (green-blind)

#67696F

Tritanopia (blue-blind)

#BA214B

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2c72;
/* rgb */ color: rgb(173, 44, 114);
/* oklch */ color: oklch(51.5% 0.177 352.0);

Tailwind

colors: {
  custom: {
    50: '#ca719a',
    500: '#ad2c72',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c72;
$custom-light: #ca719a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c72",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 114
  },
  "hsl": {
    "h": 327.442,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51526,
    "c": 0.17674,
    "h": 352
  },
  "luminance": 0.11901
}

Semantic roles & 50–950 ramp

primary

#AD2C72

secondary

#71C497

accent

#E38D45

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2C72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →