#77244F#77244F
#77244F is a dark, vivid pink. Relative luminance 0.057; OKLCH L 40.2% C 0.124 H 352.2°. Best body text is #FFFFFF at 9.77:1 contrast (WCAG AA passes).
Color values
| HEX | #77244F |
|---|---|
| RGB | rgb(119, 36, 79) |
| HSL | hsl(329, 54%, 30%) |
| HSV | hsv(329, 70%, 47%) |
| CMYK | cmyk(0%, 69.7%, 33.6%, 53.3%) |
| CIE-LAB | lab(28.77, 40.28, -6.57) |
| CIE-LCH | lch(28.77, 40.81, 350.74°) |
| OKLab | oklab(40.23% 0.1229 -0.0169) |
| OKLCH | oklch(40.23% 0.124 352.2) |
| XYZ | xyz(9.6504, 5.7493, 7.9971) |
| Luminance | 0.0575 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.26
Velvet
#750851
ΔE00 4.61
Reddish Purple
#910951
ΔE00 5.51
Wine (survey)
#80013F
ΔE00 5.64
Merlot
#730039
ΔE00 5.92
Mulberry
#920A4E
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77244F #24774C
analogous
#752477 #77244F #772425
triadic
#77244F #4F7724 #244F77
tetradic
#77244F #777524 #24774C #242577
square
#77244F #777524 #24774C #242577
split-complementary
#77244F #257724 #247775
monochromatic
#190811 #481630 #77244F #A6326E #C94C8D
Accessibility & contrast
On white
9.77
#77244F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.15
#77244F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77244F
9.77:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77244F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77244F | 1.00 | 9.77 | 2.15 | 9.77 |
| #FFFFFF | 9.77 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.77 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313A50
Deuteranopia (green-blind)
#48494D
Tritanopia (blue-blind)
#801F36
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #77244f; /* rgb */ color: rgb(119, 36, 79); /* oklch */ color: oklch(40.2% 0.124 352.2);
Tailwind
colors: {
custom: {
50: '#a26580',
500: '#77244f',
950: '#000000',
},
}SCSS
$custom: #77244f; $custom-light: #a26580; $custom-dark: #000000;
JSON
{
"hex": "#77244f",
"rgb": {
"r": 119,
"g": 36,
"b": 79
},
"hsl": {
"h": 328.916,
"s": 53.548,
"l": 30.392
},
"oklch": {
"l": 0.40229,
"c": 0.12409,
"h": 352.2
},
"luminance": 0.05748
}Semantic roles & 50–950 ramp
primary
#77244F
secondary
#4DAA7A
accent
#DD914B
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C