#AD2C31#AD2C31

#AD2C31 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.8% C 0.165 H 23.7°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C31
RGB	rgb(173, 44, 49)
HSL	hsl(358, 59%, 43%)
HSV	hsv(358, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 71.7%, 32.2%)
CIE-LAB	lab(39.43, 51.84, 28.93)
CIE-LCH	lch(39.43, 59.37, 29.17°)
OKLab	oklab(49.79% 0.1514 0.0664)
OKLCH	oklch(49.79% 0.165 23.7)
XYZ	xyz(18.6907, 10.9102, 4.0269)
Luminance	0.1091 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C31 #2CADA8

analogous

#AD2C72 #AD2C31 #AD672C

triadic

#AD2C31 #31AD2C #2C31AD

tetradic

#AD2C31 #72AD2C #2CADA8 #672CAD

square

#AD2C31 #72AD2C #2CADA8 #672CAD

split-complementary

#AD2C31 #2CAD67 #2C72AD

monochromatic

#4B1315 #7C2023 #AD2C31 #D0464C #DC777B

Accessibility & contrast

On white

6.60

#AD2C31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2C31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C31

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C31	#FFFFFF	#000000	##FFFFFF
##AD2C31	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524B30

Deuteranopia (green-blind)

#72672D

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c31;
/* rgb */ color: rgb(173, 44, 49);
/* oklch */ color: oklch(49.8% 0.165 23.7);

Tailwind

colors: {
  custom: {
    50: '#cd6f69',
    500: '#ad2c31',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c31;
$custom-light: #cd6f69;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c31",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 49
  },
  "hsl": {
    "h": 357.674,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49789,
    "c": 0.16527,
    "h": 23.7
  },
  "luminance": 0.10907
}

Semantic roles & 50–950 ramp

primary

#AD2C31

secondary

#71C4C1

accent

#E3DD45

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2C31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →