#AD2981#AD2981

#AD2981 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.9% C 0.188 H 344.9°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AD2981
RGB	rgb(173, 41, 129)
HSL	hsl(320, 62%, 42%)
HSV	hsv(320, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 25.4%, 32.2%)
CIE-LAB	lab(41.31, 59.93, -18.44)
CIE-LCH	lch(41.31, 62.70, 342.90°)
OKLab	oklab(51.9% 0.1815 -0.0491)
OKLCH	oklch(51.9% 0.188 344.9)
XYZ	xyz(21.9899, 12.0575, 21.9339)
Luminance	0.1206 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2981 #29AD55

analogous

#9729AD #AD2981 #AD293F

triadic

#AD2981 #81AD29 #2981AD

tetradic

#AD2981 #AD9729 #29AD55 #293FAD

square

#AD2981 #AD9729 #29AD55 #293FAD

split-complementary

#AD2981 #3FAD29 #29AD97

monochromatic

#4A1237 #7C1D5C #AD2981 #D241A2 #DE73BA

Accessibility & contrast

On white

6.16

#AD2981 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD2981 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2981

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2981	#FFFFFF	#000000	##FFFFFF
##AD2981	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A5383

Deuteranopia (green-blind)

#62697E

Tritanopia (blue-blind)

#B92752

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2981;
/* rgb */ color: rgb(173, 41, 129);
/* oklch */ color: oklch(51.9% 0.188 344.9);

Tailwind

colors: {
  custom: {
    50: '#ca70a5',
    500: '#ad2981',
    950: '#000000',
  },
}

SCSS

$custom: #ad2981;
$custom-light: #ca70a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2981",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 129
  },
  "hsl": {
    "h": 320,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51897,
    "c": 0.18806,
    "h": 344.9
  },
  "luminance": 0.12055
}

Semantic roles & 50–950 ramp

primary

#AD2981

secondary

#6DC58A

accent

#E57943

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14080F

muted

#827B7F

Preview Lab

Preview with #AD2981

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →