#AD293F#AD293F
#AD293F is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.167 H 16.9°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).
Color values
| HEX | #AD293F |
|---|---|
| RGB | rgb(173, 41, 63) |
| HSL | hsl(350, 62%, 42%) |
| HSV | hsv(350, 76%, 68%) |
| CMYK | cmyk(0%, 76.3%, 63.6%, 32.2%) |
| CIE-LAB | lab(39.30, 53.63, 20.10) |
| CIE-LCH | lch(39.30, 57.27, 20.55°) |
| OKLab | oklab(49.77% 0.1601 0.0485) |
| OKLCH | oklch(49.77% 0.167 16.9) |
| XYZ | xyz(18.9257, 10.8318, 5.7959) |
| Luminance | 0.1083 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.65
Rose Red
#BE013C
ΔE00 3.32
Cardinal
#C41E3A
ΔE00 4.88
Lipstick Red
#C0022F
ΔE00 5.31
Ruby
#CA0147
ΔE00 5.38
Raspberry (survey)
#B00149
ΔE00 6.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD293F #29AD97
analogous
#AD2981 #AD293F #AD5529
triadic
#AD293F #3FAD29 #293FAD
tetradic
#AD293F #81AD29 #29AD97 #5529AD
square
#AD293F #81AD29 #29AD97 #5529AD
split-complementary
#AD293F #29AD55 #2981AD
monochromatic
#4A121B #7C1D2D #AD293F #D24159 #DE7385
Accessibility & contrast
On white
6.63
#AD293F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.17
#AD293F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD293F
6.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD293F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD293F | 1.00 | 6.63 | 3.17 | 6.63 |
| #FFFFFF | 6.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E4B3F
Deuteranopia (green-blind)
#70673B
Tritanopia (blue-blind)
#BE0032
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad293f; /* rgb */ color: rgb(173, 41, 63); /* oklch */ color: oklch(49.8% 0.167 16.9);
Tailwind
colors: {
custom: {
50: '#cd6f73',
500: '#ad293f',
950: '#000000',
},
}SCSS
$custom: #ad293f; $custom-light: #cd6f73; $custom-dark: #000000;
JSON
{
"hex": "#ad293f",
"rgb": {
"r": 173,
"g": 41,
"b": 63
},
"hsl": {
"h": 350,
"s": 61.682,
"l": 41.961
},
"oklch": {
"l": 0.49765,
"c": 0.16723,
"h": 16.9
},
"luminance": 0.10829
}Semantic roles & 50–950 ramp
primary
#AD293F
secondary
#6DC5B6
accent
#E5CA43
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B