#9729AD#9729AD

#9729AD is a mid, highly saturated purple. Relative luminance 0.112; OKLCH L 50.9% C 0.209 H 320.3°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#9729AD
RGB	rgb(151, 41, 173)
HSL	hsl(290, 62%, 42%)
HSV	hsv(290, 76%, 68%)
CMYK	cmyk(12.7%, 76.3%, 0%, 32.2%)
CIE-LAB	lab(39.89, 61.84, -47.56)
CIE-LCH	lch(39.89, 78.02, 322.44°)
OKLab	oklab(50.92% 0.1605 -0.1334)
OKLCH	oklch(50.92% 0.209 320.3)
XYZ	xyz(21.0973, 11.1834, 40.5744)
Luminance	0.1118 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9729AD #3FAD29

analogous

#5529AD #9729AD #AD2981

triadic

#9729AD #AD9729 #29AD97

tetradic

#9729AD #AD5529 #3FAD29 #2981AD

square

#9729AD #AD5529 #3FAD29 #2981AD

split-complementary

#9729AD #81AD29 #29AD55

monochromatic

#41124A #6C1D7C #9729AD #BA41D2 #CC73DE

Accessibility & contrast

On white

6.49

#9729AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#9729AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9729AD

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9729AD	#FFFFFF	#000000	##FFFFFF
##9729AD	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B1

Deuteranopia (green-blind)

#3662AA

Tritanopia (blue-blind)

#98446A

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #9729ad;
/* rgb */ color: rgb(151, 41, 173);
/* oklch */ color: oklch(50.9% 0.209 320.3);

Tailwind

colors: {
  custom: {
    50: '#ba6fc6',
    500: '#9729ad',
    950: '#000000',
  },
}

SCSS

$custom: #9729ad;
$custom-light: #ba6fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#9729ad",
  "rgb": {
    "r": 151,
    "g": 41,
    "b": 173
  },
  "hsl": {
    "h": 290,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50916,
    "c": 0.20867,
    "h": 320.3
  },
  "luminance": 0.11182
}

Semantic roles & 50–950 ramp

primary

#9729AD

secondary

#7CC56D

accent

#E5435E

background

#FBF7FC

surface

#F7EDF8

border

#D0C8D1

text

#120813

muted

#817B82

Preview Lab

Preview with #9729AD

Body copy rendered with the generated semantic roles for this colour.

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