#AD2972#AD2972

#AD2972 is a mid, vivid pink. Relative luminance 0.117; OKLCH L 51.3% C 0.180 H 351.7°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#AD2972
RGB	rgb(173, 41, 114)
HSL	hsl(327, 62%, 42%)
HSV	hsv(327, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 34.1%, 32.2%)
CIE-LAB	lab(40.72, 58.12, -10.04)
CIE-LCH	lch(40.72, 58.98, 350.20°)
OKLab	oklab(51.27% 0.1781 -0.026)
OKLCH	oklch(51.27% 0.18 351.7)
XYZ	xyz(21.0650, 11.6875, 17.0629)
Luminance	0.1168 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2972 #29AD64

analogous

#A629AD #AD2972 #AD2930

triadic

#AD2972 #72AD29 #2972AD

tetradic

#AD2972 #ADA629 #29AD64 #2930AD

square

#AD2972 #ADA629 #29AD64 #2930AD

split-complementary

#AD2972 #30AD29 #29ADA6

monochromatic

#4A1231 #7C1D51 #AD2972 #D24191 #DE73AE

Accessibility & contrast

On white

6.29

#AD2972 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD2972 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2972

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2972	#FFFFFF	#000000	##FFFFFF
##AD2972	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415174

Deuteranopia (green-blind)

#66696F

Tritanopia (blue-blind)

#BA1E4A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2972;
/* rgb */ color: rgb(173, 41, 114);
/* oklch */ color: oklch(51.3% 0.180 351.7);

Tailwind

colors: {
  custom: {
    50: '#ca709a',
    500: '#ad2972',
    950: '#000000',
  },
}

SCSS

$custom: #ad2972;
$custom-light: #ca709a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2972",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 114
  },
  "hsl": {
    "h": 326.818,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51273,
    "c": 0.17998,
    "h": 351.7
  },
  "luminance": 0.11685
}

Semantic roles & 50–950 ramp

primary

#AD2972

secondary

#6DC594

accent

#E58B43

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2972

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →