#AD2930#AD2930

#AD2930 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.5% C 0.168 H 23.3°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2930
RGB	rgb(173, 41, 48)
HSL	hsl(357, 62%, 42%)
HSV	hsv(357, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 72.3%, 32.2%)
CIE-LAB	lab(39.05, 52.82, 29.09)
CIE-LCH	lch(39.05, 60.30, 28.84°)
OKLab	oklab(49.5% 0.1542 0.0665)
OKLCH	oklch(49.5% 0.168 23.3)
XYZ	xyz(18.5621, 10.6864, 3.8810)
Luminance	0.1068 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2930 #29ADA6

analogous

#AD2972 #AD2930 #AD6429

triadic

#AD2930 #30AD29 #2930AD

tetradic

#AD2930 #72AD29 #29ADA6 #6429AD

square

#AD2930 #72AD29 #29ADA6 #6429AD

split-complementary

#AD2930 #29AD64 #2972AD

monochromatic

#4A1215 #7C1D22 #AD2930 #D24149 #DE7378

Accessibility & contrast

On white

6.69

#AD2930 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AD2930 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2930

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2930	#FFFFFF	#000000	##FFFFFF
##AD2930	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504A2F

Deuteranopia (green-blind)

#71662B

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2930;
/* rgb */ color: rgb(173, 41, 48);
/* oklch */ color: oklch(49.5% 0.168 23.3);

Tailwind

colors: {
  custom: {
    50: '#ce6e68',
    500: '#ad2930',
    950: '#000000',
  },
}

SCSS

$custom: #ad2930;
$custom-light: #ce6e68;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2930",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 48
  },
  "hsl": {
    "h": 356.818,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49501,
    "c": 0.16797,
    "h": 23.3
  },
  "luminance": 0.10684
}

Semantic roles & 50–950 ramp

primary

#AD2930

secondary

#6DC5C0

accent

#E5DC43

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2930

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →