#AD2954#AD2954

#AD2954 is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.3% C 0.169 H 6.6°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD2954
RGB	rgb(173, 41, 84)
HSL	hsl(340, 62%, 42%)
HSV	hsv(340, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 51.4%, 32.2%)
CIE-LAB	lab(39.77, 55.15, 7.46)
CIE-LCH	lch(39.77, 55.66, 7.70°)
OKLab	oklab(50.27% 0.1683 0.0194)
OKLCH	oklch(50.27% 0.169 6.6)
XYZ	xyz(19.6285, 11.1129, 9.4972)
Luminance	0.1111 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2954 #29AD82

analogous

#AD2996 #AD2954 #AD4029

triadic

#AD2954 #54AD29 #2954AD

tetradic

#AD2954 #96AD29 #29AD82 #4029AD

square

#AD2954 #96AD29 #29AD82 #4029AD

split-complementary

#AD2954 #29AD40 #2996AD

monochromatic

#4A1224 #7C1D3C #AD2954 #D24170 #DE7396

Accessibility & contrast

On white

6.52

#AD2954 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2954 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2954

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2954	#FFFFFF	#000000	##FFFFFF
##AD2954	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4D55

Deuteranopia (green-blind)

#6D6751

Tritanopia (blue-blind)

#BD033B

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2954;
/* rgb */ color: rgb(173, 41, 84);
/* oklch */ color: oklch(50.3% 0.169 6.6);

Tailwind

colors: {
  custom: {
    50: '#cb6f83',
    500: '#ad2954',
    950: '#000000',
  },
}

SCSS

$custom: #ad2954;
$custom-light: #cb6f83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2954",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 84
  },
  "hsl": {
    "h": 340.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.5027,
    "c": 0.16942,
    "h": 6.6
  },
  "luminance": 0.1111
}

Semantic roles & 50–950 ramp

primary

#AD2954

secondary

#6DC5A8

accent

#E5B043

background

#FDF7F8

surface

#FAEDEF

border

#D3C8CA

text

#14080A

muted

#837B7C

Preview Lab

Preview with #AD2954

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →