#AD4029#AD4029

#AD4029 is a mid, vivid red. Relative luminance 0.127; OKLCH L 51.9% C 0.148 H 33.6°. Best body text is #FFFFFF at 5.93:1 contrast (WCAG AA passes).

Color values

HEX	#AD4029
RGB	rgb(173, 64, 41)
HSL	hsl(10, 62%, 42%)
HSV	hsv(10, 76%, 68%)
CMYK	cmyk(0%, 63%, 76.3%, 32.2%)
CIE-LAB	lab(42.33, 43.32, 36.82)
CIE-LCH	lch(42.33, 56.85, 40.36°)
OKLab	oklab(51.93% 0.123 0.0818)
OKLCH	oklch(51.93% 0.148 33.6)
XYZ	xyz(19.4693, 12.7139, 3.5262)
Luminance	0.1271 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4029 #2996AD

analogous

#AD2954 #AD4029 #AD8229

triadic

#AD4029 #29AD40 #4029AD

tetradic

#AD4029 #54AD29 #2996AD #8229AD

square

#AD4029 #54AD29 #2996AD #8229AD

split-complementary

#AD4029 #29AD82 #2954AD

monochromatic

#4A1B12 #7C2E1D #AD4029 #D25A41 #DE8573

Accessibility & contrast

On white

5.93

#AD4029 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.54

#AD4029 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4029

5.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4029	#FFFFFF	#000000	##FFFFFF
##AD4029	1.00	5.93	3.54	5.93
#FFFFFF	5.93	1.00	21.00	1.00
#000000	3.54	21.00	1.00	21.00
##FFFFFF	5.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5526

Deuteranopia (green-blind)

#796D25

Tritanopia (blue-blind)

#BE253B

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad4029;
/* rgb */ color: rgb(173, 64, 41);
/* oklch */ color: oklch(51.9% 0.148 33.6);

Tailwind

colors: {
  custom: {
    50: '#cd7a64',
    500: '#ad4029',
    950: '#000000',
  },
}

SCSS

$custom: #ad4029;
$custom-light: #cd7a64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4029",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 41
  },
  "hsl": {
    "h": 10.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51931,
    "c": 0.14765,
    "h": 33.6
  },
  "luminance": 0.12711
}

Semantic roles & 50–950 ramp

primary

#AD4029

secondary

#6DB6C5

accent

#C9E543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD4029

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →