#AD2996#AD2996

#AD2996 is a mid, highly saturated pink. Relative luminance 0.127; OKLCH L 52.9% C 0.202 H 336.3°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).

Color values

HEX	#AD2996
RGB	rgb(173, 41, 150)
HSL	hsl(310, 62%, 42%)
HSV	hsv(310, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 13.3%, 32.2%)
CIE-LAB	lab(42.27, 62.80, -29.76)
CIE-LCH	lch(42.27, 69.50, 334.65°)
OKLab	oklab(52.91% 0.1845 -0.0811)
OKLCH	oklch(52.91% 0.202 336.3)
XYZ	xyz(23.5319, 12.6743, 30.0553)
Luminance	0.1267 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2996 #29AD40

analogous

#8229AD #AD2996 #AD2954

triadic

#AD2996 #96AD29 #2996AD

tetradic

#AD2996 #AD8229 #29AD40 #2954AD

square

#AD2996 #AD8229 #29AD40 #2954AD

split-complementary

#AD2996 #54AD29 #29AD82

monochromatic

#4A1240 #7C1D6B #AD2996 #D241B9 #DE73CB

Accessibility & contrast

On white

5.94

#AD2996 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD2996 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2996

5.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2996	#FFFFFF	#000000	##FFFFFF
##AD2996	1.00	5.94	3.53	5.94
#FFFFFF	5.94	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5799

Deuteranopia (green-blind)

#5A6B93

Tritanopia (blue-blind)

#B6335D

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad2996;
/* rgb */ color: rgb(173, 41, 150);
/* oklch */ color: oklch(52.9% 0.202 336.3);

Tailwind

colors: {
  custom: {
    50: '#c971b5',
    500: '#ad2996',
    950: '#000000',
  },
}

SCSS

$custom: #ad2996;
$custom-light: #c971b5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2996",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 150
  },
  "hsl": {
    "h": 310.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.52905,
    "c": 0.20153,
    "h": 336.3
  },
  "luminance": 0.12672
}

Semantic roles & 50–950 ramp

primary

#AD2996

secondary

#6DC57C

accent

#E55F43

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →