#AD2944#AD2944

#AD2944 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.9% C 0.167 H 14.5°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD2944
RGB	rgb(173, 41, 68)
HSL	hsl(348, 62%, 42%)
HSV	hsv(348, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 60.7%, 32.2%)
CIE-LAB	lab(39.40, 53.95, 17.08)
CIE-LCH	lch(39.40, 56.59, 17.57°)
OKLab	oklab(49.87% 0.1621 0.0419)
OKLCH	oklch(49.87% 0.167 14.5)
XYZ	xyz(19.0718, 10.8903, 6.5655)
Luminance	0.1089 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2944 #29AD92

analogous

#AD2986 #AD2944 #AD5029

triadic

#AD2944 #44AD29 #2944AD

tetradic

#AD2944 #86AD29 #29AD92 #5029AD

square

#AD2944 #86AD29 #29AD92 #5029AD

split-complementary

#AD2944 #29AD50 #2986AD

monochromatic

#4A121D #7C1D31 #AD2944 #D2415F #DE7389

Accessibility & contrast

On white

6.61

#AD2944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2944

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2944	#FFFFFF	#000000	##FFFFFF
##AD2944	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B44

Deuteranopia (green-blind)

#6F6740

Tritanopia (blue-blind)

#BE0034

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2944;
/* rgb */ color: rgb(173, 41, 68);
/* oklch */ color: oklch(49.9% 0.167 14.5);

Tailwind

colors: {
  custom: {
    50: '#cc6f77',
    500: '#ad2944',
    950: '#000000',
  },
}

SCSS

$custom: #ad2944;
$custom-light: #cc6f77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2944",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 68
  },
  "hsl": {
    "h": 347.727,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49871,
    "c": 0.16738,
    "h": 14.5
  },
  "luminance": 0.10887
}

Semantic roles & 50–950 ramp

primary

#AD2944

secondary

#6DC5B3

accent

#E5C443

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2944

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →