#98404B#98404B

#98404B is a mid, moderate red. Relative luminance 0.108; OKLCH L 49.2% C 0.118 H 14.9°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#98404B
RGB	rgb(152, 64, 75)
HSL	hsl(353, 41%, 42%)
HSV	hsv(353, 58%, 60%)
CMYK	cmyk(0%, 57.9%, 50.7%, 40.4%)
CIE-LAB	lab(39.33, 37.89, 11.96)
CIE-LCH	lch(39.33, 39.74, 17.52°)
OKLab	oklab(49.17% 0.1143 0.0304)
OKLCH	oklch(49.17% 0.118 14.9)
XYZ	xyz(16.0535, 10.8521, 7.9045)
Luminance	0.1085 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98404B #40988D

analogous

#984077 #98404B #986140

triadic

#98404B #4B9840 #404B98

tetradic

#98404B #779840 #40988D #614098

square

#98404B #779840 #40988D #614098

split-complementary

#98404B #409861 #407798

monochromatic

#421C21 #6D2E36 #98404B #BA5B67 #CC868F

Accessibility & contrast

On white

6.62

#98404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#98404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98404B

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98404B	#FFFFFF	#000000	##FFFFFF
##98404B	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514B

Deuteranopia (green-blind)

#6A6349

Tritanopia (blue-blind)

#A53344

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #98404b;
/* rgb */ color: rgb(152, 64, 75);
/* oklch */ color: oklch(49.2% 0.118 14.9);

Tailwind

colors: {
  custom: {
    50: '#bb787d',
    500: '#98404b',
    950: '#000000',
  },
}

SCSS

$custom: #98404b;
$custom-light: #bb787d;
$custom-dark: #000000;

JSON

{
  "hex": "#98404b",
  "rgb": {
    "r": 152,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 352.5,
    "s": 40.741,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49167,
    "c": 0.11821,
    "h": 14.9
  },
  "luminance": 0.1085
}

Semantic roles & 50–950 ramp

primary

#98404B

secondary

#7DB7B0

accent

#D1C157

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#120909

muted

#817B7B

Preview Lab

Preview with #98404B

Body copy rendered with the generated semantic roles for this colour.

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