#AD278B#AD278B

#AD278B is a mid, vivid pink. Relative luminance 0.122; OKLCH L 52.2% C 0.196 H 340.5°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX#AD278B
RGBrgb(173, 39, 139)
HSLhsl(315, 63%, 42%)
HSVhsv(315, 77%, 68%)
CMYKcmyk(0%, 77.5%, 19.7%, 32.2%)
CIE-LABlab(41.53, 61.86, -24.22)
CIE-LCHlch(41.53, 66.43, 338.62°)
OKLaboklab(52.21% 0.1851 -0.0653)
OKLCHoklch(52.21% 0.196 340.5)
XYZxyz(22.6200, 12.2017, 25.5850)
Luminance0.1220 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD278B #27AD49
analogous
#8C27AD #AD278B #AD2748
triadic
#AD278B #8BAD27 #278BAD
tetradic
#AD278B #AD8C27 #27AD49 #2748AD
square
#AD278B #AD8C27 #27AD49 #2748AD
split-complementary
#AD278B #48AD27 #27AD8C
monochromatic
#49103B #7B1C63 #AD278B #D33EAD #DF70C3

Accessibility & contrast

On white

6.11
#AD278B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.44
#AD278B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD278B
6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD278B#FFFFFF#000000##FFFFFF
##AD278B1.006.113.446.11
#FFFFFF6.111.0021.001.00
#0000003.4421.001.0021.00
##FFFFFF6.111.0021.001.00

Color blindness preview

Protanopia (red-blind)
#32548E
Deuteranopia (green-blind)
#5E6A88
Tritanopia (blue-blind)
#B82B57
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad278b;
/* rgb */ color: rgb(173, 39, 139);
/* oklch */ color: oklch(52.2% 0.196 340.5);
Tailwind
colors: {
  custom: {
    50: '#ca70ad',
    500: '#ad278b',
    950: '#000000',
  },
}
SCSS
$custom: #ad278b;
$custom-light: #ca70ad;
$custom-dark: #000000;
JSON
{
  "hex": "#ad278b",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 139
  },
  "hsl": {
    "h": 315.224,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52206,
    "c": 0.19625,
    "h": 340.5
  },
  "luminance": 0.12199
}

Semantic roles & 50–950 ramp

primary
#AD278B
secondary
#6AC681
accent
#E66B42
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#140810
muted
#827B7F

Preview Lab

Preview with #AD278B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD278B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva