#B74396#B74396

#B74396 is a mid, vivid pink. Relative luminance 0.163; OKLCH L 56.9% C 0.176 H 340.6°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#B74396
RGB	rgb(183, 67, 150)
HSL	hsl(317, 46%, 49%)
HSV	hsv(317, 63%, 72%)
CMYK	cmyk(0%, 63.4%, 18%, 28.2%)
CIE-LAB	lab(47.35, 55.80, -21.74)
CIE-LCH	lch(47.35, 59.89, 338.72°)
OKLab	oklab(56.92% 0.1659 -0.0584)
OKLCH	oklch(56.92% 0.176 340.6)
XYZ	xyz(27.0412, 16.2860, 30.5676)
Luminance	0.1628 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B74396 #43B764

analogous

#9E43B7 #B74396 #B7435C

triadic

#B74396 #96B743 #4396B7

tetradic

#B74396 #B79E43 #43B764 #435CB7

square

#B74396 #B79E43 #43B764 #435CB7

split-complementary

#B74396 #5CB743 #43B79E

monochromatic

#5D224D #8A3371 #B74396 #CA6DAF #DA9AC8

Accessibility & contrast

On white

4.93

#B74396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#B74396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B74396

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B74396	#FFFFFF	#000000	##FFFFFF
##B74396	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6499

Deuteranopia (green-blind)

#6D7793

Tritanopia (blue-blind)

#C14566

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b74396;
/* rgb */ color: rgb(183, 67, 150);
/* oklch */ color: oklch(56.9% 0.176 340.6);

Tailwind

colors: {
  custom: {
    50: '#d07fb5',
    500: '#b74396',
    950: '#000000',
  },
}

SCSS

$custom: #b74396;
$custom-light: #d07fb5;
$custom-dark: #000000;

JSON

{
  "hex": "#b74396",
  "rgb": {
    "r": 183,
    "g": 67,
    "b": 150
  },
  "hsl": {
    "h": 317.069,
    "s": 46.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.56916,
    "c": 0.17588,
    "h": 340.6
  },
  "luminance": 0.16284
}

Semantic roles & 50–950 ramp

primary

#B74396

secondary

#90C69F

accent

#D67752

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#140A11

muted

#837C80

Preview Lab

Preview with #B74396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →