#AD2748#AD2748

#AD2748 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.170 H 12.2°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD2748
RGB	rgb(173, 39, 72)
HSL	hsl(345, 63%, 42%)
HSV	hsv(345, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 58.4%, 32.2%)
CIE-LAB	lab(39.25, 54.87, 14.36)
CIE-LCH	lch(39.25, 56.72, 14.66°)
OKLab	oklab(49.79% 0.1657 0.0357)
OKLCH	oklch(49.79% 0.17 12.2)
XYZ	xyz(19.1307, 10.8059, 7.2080)
Luminance	0.1080 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2748 #27AD8C

analogous

#AD278B #AD2748 #AD4927

triadic

#AD2748 #48AD27 #2748AD

tetradic

#AD2748 #8BAD27 #27AD8C #4927AD

square

#AD2748 #8BAD27 #27AD8C #4927AD

split-complementary

#AD2748 #27AD49 #278BAD

monochromatic

#49101E #7B1C33 #AD2748 #D33E63 #DF708B

Accessibility & contrast

On white

6.64

#AD2748 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2748 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2748

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2748	#FFFFFF	#000000	##FFFFFF
##AD2748	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B48

Deuteranopia (green-blind)

#6E6645

Tritanopia (blue-blind)

#BD0035

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2748;
/* rgb */ color: rgb(173, 39, 72);
/* oklch */ color: oklch(49.8% 0.170 12.2);

Tailwind

colors: {
  custom: {
    50: '#cc6e7a',
    500: '#ad2748',
    950: '#000000',
  },
}

SCSS

$custom: #ad2748;
$custom-light: #cc6e7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2748",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 72
  },
  "hsl": {
    "h": 345.224,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49793,
    "c": 0.16951,
    "h": 12.2
  },
  "luminance": 0.10803
}

Semantic roles & 50–950 ramp

primary

#AD2748

secondary

#6AC6AF

accent

#E6BE42

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2748

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →