#AD274E#AD274E
#AD274E is a mid, vivid pink. Relative luminance 0.109; OKLCH L 49.9% C 0.170 H 9.2°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).
Color values
| HEX | #AD274E |
|---|---|
| RGB | rgb(173, 39, 78) |
| HSL | hsl(343, 63%, 42%) |
| HSV | hsv(343, 77%, 68%) |
| CMYK | cmyk(0%, 77.5%, 54.9%, 32.2%) |
| CIE-LAB | lab(39.39, 55.31, 10.74) |
| CIE-LCH | lch(39.39, 56.34, 10.98°) |
| OKLab | oklab(49.94% 0.1681 0.0273) |
| OKLCH | oklch(49.94% 0.17 9.2) |
| XYZ | xyz(19.3361, 10.8881, 8.2897) |
| Luminance | 0.1089 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.63
Raspberry (survey)
#B00149
ΔE00 2.73
Light Burgundy
#A8415B
ΔE00 4.54
Rouge
#AB1239
ΔE00 5.24
Cranberry
#9E003A
ΔE00 5.59
Ruby
#CA0147
ΔE00 5.98
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD274E #27AD86
analogous
#AD2791 #AD274E #AD4327
triadic
#AD274E #4EAD27 #274EAD
tetradic
#AD274E #91AD27 #27AD86 #4327AD
square
#AD274E #91AD27 #27AD86 #4327AD
split-complementary
#AD274E #27AD43 #2791AD
monochromatic
#491021 #7B1C37 #AD274E #D33E69 #DF7090
Accessibility & contrast
On white
6.61
#AD274E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.18
#AD274E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD274E
6.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD274E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD274E | 1.00 | 6.61 | 3.18 | 6.61 |
| #FFFFFF | 6.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4C4F
Deuteranopia (green-blind)
#6D674B
Tritanopia (blue-blind)
#BD0038
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad274e; /* rgb */ color: rgb(173, 39, 78); /* oklch */ color: oklch(49.9% 0.170 9.2);
Tailwind
colors: {
custom: {
50: '#cc6e7f',
500: '#ad274e',
950: '#000000',
},
}SCSS
$custom: #ad274e; $custom-light: #cc6e7f; $custom-dark: #000000;
JSON
{
"hex": "#ad274e",
"rgb": {
"r": 173,
"g": 39,
"b": 78
},
"hsl": {
"h": 342.537,
"s": 63.208,
"l": 41.569
},
"oklch": {
"l": 0.49941,
"c": 0.17027,
"h": 9.2
},
"luminance": 0.10885
}Semantic roles & 50–950 ramp
primary
#AD274E
secondary
#6AC6AB
accent
#E6B642
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#15080A
muted
#837B7C