#AD2791#AD2791

#AD2791 is a mid, highly saturated pink. Relative luminance 0.124; OKLCH L 52.5% C 0.200 H 338.2°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD2791
RGB	rgb(173, 39, 145)
HSL	hsl(313, 63%, 42%)
HSV	hsv(313, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 16.2%, 32.2%)
CIE-LAB	lab(41.82, 62.69, -27.43)
CIE-LCH	lch(41.82, 68.43, 336.36°)
OKLab	oklab(52.5% 0.1858 -0.0745)
OKLCH	oklch(52.5% 0.2 338.2)
XYZ	xyz(23.0705, 12.3819, 27.9575)
Luminance	0.1238 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2791 #27AD43

analogous

#8627AD #AD2791 #AD274E

triadic

#AD2791 #91AD27 #2791AD

tetradic

#AD2791 #AD8627 #27AD43 #274EAD

square

#AD2791 #AD8627 #27AD43 #274EAD

split-complementary

#AD2791 #4EAD27 #27AD86

monochromatic

#49103D #7B1C67 #AD2791 #D33EB4 #DF70C8

Accessibility & contrast

On white

6.04

#AD2791 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD2791 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2791

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2791	#FFFFFF	#000000	##FFFFFF
##AD2791	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5594

Deuteranopia (green-blind)

#5C6A8E

Tritanopia (blue-blind)

#B72F5A

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2791;
/* rgb */ color: rgb(173, 39, 145);
/* oklch */ color: oklch(52.5% 0.200 338.2);

Tailwind

colors: {
  custom: {
    50: '#c970b1',
    500: '#ad2791',
    950: '#000000',
  },
}

SCSS

$custom: #ad2791;
$custom-light: #c970b1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2791",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 145
  },
  "hsl": {
    "h": 312.537,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52501,
    "c": 0.20016,
    "h": 338.2
  },
  "luminance": 0.1238
}

Semantic roles & 50–950 ramp

primary

#AD2791

secondary

#6AC67D

accent

#E66442

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2791

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →