#AD4327#AD4327

#AD4327 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.3% C 0.145 H 35.7°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD4327
RGB	rgb(173, 67, 39)
HSL	hsl(13, 63%, 42%)
HSV	hsv(13, 77%, 68%)
CMYK	cmyk(0%, 61.3%, 77.5%, 32.2%)
CIE-LAB	lab(42.84, 41.84, 38.43)
CIE-LCH	lch(42.84, 56.81, 42.56°)
OKLab	oklab(52.31% 0.118 0.0847)
OKLCH	oklch(52.31% 0.145 35.7)
XYZ	xyz(19.6090, 13.0478, 3.4050)
Luminance	0.1305 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4327 #2791AD

analogous

#AD274E #AD4327 #AD8627

triadic

#AD4327 #27AD43 #4327AD

tetradic

#AD4327 #4EAD27 #2791AD #8627AD

square

#AD4327 #4EAD27 #2791AD #8627AD

split-complementary

#AD4327 #27AD86 #274EAD

monochromatic

#491C10 #7B301C #AD4327 #D35D3E #DF8770

Accessibility & contrast

On white

5.82

#AD4327 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD4327 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4327

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4327	#FFFFFF	#000000	##FFFFFF
##AD4327	1.00	5.82	3.61	5.82
#FFFFFF	5.82	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615623

Deuteranopia (green-blind)

#7B6E23

Tritanopia (blue-blind)

#BE293D

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4327;
/* rgb */ color: rgb(173, 67, 39);
/* oklch */ color: oklch(52.3% 0.145 35.7);

Tailwind

colors: {
  custom: {
    50: '#cd7b63',
    500: '#ad4327',
    950: '#000000',
  },
}

SCSS

$custom: #ad4327;
$custom-light: #cd7b63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4327",
  "rgb": {
    "r": 173,
    "g": 67,
    "b": 39
  },
  "hsl": {
    "h": 12.537,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52306,
    "c": 0.14526,
    "h": 35.7
  },
  "luminance": 0.13045
}

Semantic roles & 50–950 ramp

primary

#AD4327

secondary

#6AB2C6

accent

#C4E642

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150A05

muted

#837C79

Preview Lab

Preview with #AD4327

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →