#AD274D#AD274D

#AD274D is a mid, vivid pink. Relative luminance 0.109; OKLCH L 49.9% C 0.170 H 9.7°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD274D
RGB	rgb(173, 39, 77)
HSL	hsl(343, 63%, 42%)
HSV	hsv(343, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 55.5%, 32.2%)
CIE-LAB	lab(39.37, 55.23, 11.34)
CIE-LCH	lch(39.37, 56.39, 11.60°)
OKLab	oklab(49.92% 0.1677 0.0287)
OKLCH	oklch(49.92% 0.17 9.7)
XYZ	xyz(19.3005, 10.8739, 8.1023)
Luminance	0.1087 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD274D #27AD87

analogous

#AD2790 #AD274D #AD4427

triadic

#AD274D #4DAD27 #274DAD

tetradic

#AD274D #90AD27 #27AD87 #4427AD

square

#AD274D #90AD27 #27AD87 #4427AD

split-complementary

#AD274D #27AD44 #2790AD

monochromatic

#491021 #7B1C37 #AD274D #D33E68 #DF708F

Accessibility & contrast

On white

6.62

#AD274D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD274D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD274D

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD274D	#FFFFFF	#000000	##FFFFFF
##AD274D	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4E

Deuteranopia (green-blind)

#6D664A

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad274d;
/* rgb */ color: rgb(173, 39, 77);
/* oklch */ color: oklch(49.9% 0.170 9.7);

Tailwind

colors: {
  custom: {
    50: '#cc6e7e',
    500: '#ad274d',
    950: '#000000',
  },
}

SCSS

$custom: #ad274d;
$custom-light: #cc6e7e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad274d",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 77
  },
  "hsl": {
    "h": 342.985,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49916,
    "c": 0.17012,
    "h": 9.7
  },
  "luminance": 0.10871
}

Semantic roles & 50–950 ramp

primary

#AD274D

secondary

#6AC6AC

accent

#E6B842

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD274D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →