#AD274D#AD274D

#AD274D is a mid, vivid pink. Relative luminance 0.109; OKLCH L 49.9% C 0.170 H 9.7°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX#AD274D
RGBrgb(173, 39, 77)
HSLhsl(343, 63%, 42%)
HSVhsv(343, 77%, 68%)
CMYKcmyk(0%, 77.5%, 55.5%, 32.2%)
CIE-LABlab(39.37, 55.23, 11.34)
CIE-LCHlch(39.37, 56.39, 11.60°)
OKLaboklab(49.92% 0.1677 0.0287)
OKLCHoklch(49.92% 0.17 9.7)
XYZxyz(19.3005, 10.8739, 8.1023)
Luminance0.1087 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD274D #27AD87
analogous
#AD2790 #AD274D #AD4427
triadic
#AD274D #4DAD27 #274DAD
tetradic
#AD274D #90AD27 #27AD87 #4427AD
square
#AD274D #90AD27 #27AD87 #4427AD
split-complementary
#AD274D #27AD44 #2790AD
monochromatic
#491021 #7B1C37 #AD274D #D33E68 #DF708F

Accessibility & contrast

On white

6.62
#AD274D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.17
#AD274D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD274D
6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD274D#FFFFFF#000000##FFFFFF
##AD274D1.006.623.176.62
#FFFFFF6.621.0021.001.00
#0000003.1721.001.0021.00
##FFFFFF6.621.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4B4B4E
Deuteranopia (green-blind)
#6D664A
Tritanopia (blue-blind)
#BD0037
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #ad274d;
/* rgb */ color: rgb(173, 39, 77);
/* oklch */ color: oklch(49.9% 0.170 9.7);
Tailwind
colors: {
  custom: {
    50: '#cc6e7e',
    500: '#ad274d',
    950: '#000000',
  },
}
SCSS
$custom: #ad274d;
$custom-light: #cc6e7e;
$custom-dark: #000000;
JSON
{
  "hex": "#ad274d",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 77
  },
  "hsl": {
    "h": 342.985,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49916,
    "c": 0.17012,
    "h": 9.7
  },
  "luminance": 0.10871
}

Semantic roles & 50–950 ramp

primary
#AD274D
secondary
#6AC6AC
accent
#E6B842
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B

Preview Lab

Preview with #AD274D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD274D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva