#AD4427#AD4427

#AD4427 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.4% C 0.144 H 36.1°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AD4427
RGB	rgb(173, 68, 39)
HSL	hsl(13, 63%, 42%)
HSV	hsv(13, 77%, 68%)
CMYK	cmyk(0%, 60.7%, 77.5%, 32.2%)
CIE-LAB	lab(43.01, 41.37, 38.62)
CIE-LCH	lch(43.01, 56.59, 43.03°)
OKLab	oklab(52.44% 0.1165 0.0851)
OKLCH	oklch(52.44% 0.144 36.1)
XYZ	xyz(19.6690, 13.1677, 3.4250)
Luminance	0.1316 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4427 #2790AD

analogous

#AD274D #AD4427 #AD8727

triadic

#AD4427 #27AD44 #4427AD

tetradic

#AD4427 #4DAD27 #2790AD #8727AD

square

#AD4427 #4DAD27 #2790AD #8727AD

split-complementary

#AD4427 #27AD87 #274DAD

monochromatic

#491D10 #7B301C #AD4427 #D35E3E #DF8870

Accessibility & contrast

On white

5.78

#AD4427 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AD4427 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4427

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4427	#FFFFFF	#000000	##FFFFFF
##AD4427	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615723

Deuteranopia (green-blind)

#7B6E23

Tritanopia (blue-blind)

#BE2B3E

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4427;
/* rgb */ color: rgb(173, 68, 39);
/* oklch */ color: oklch(52.4% 0.144 36.1);

Tailwind

colors: {
  custom: {
    50: '#cd7c63',
    500: '#ad4427',
    950: '#000000',
  },
}

SCSS

$custom: #ad4427;
$custom-light: #cd7c63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4427",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 39
  },
  "hsl": {
    "h": 12.985,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52442,
    "c": 0.14431,
    "h": 36.1
  },
  "luminance": 0.13165
}

Semantic roles & 50–950 ramp

primary

#AD4427

secondary

#6AB2C6

accent

#C3E642

background

#FDF7F5

surface

#FBEEEA

border

#D4C9C6

text

#150A05

muted

#837C79

Preview Lab

Preview with #AD4427

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →