#AD2790#AD2790

#AD2790 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.5% C 0.199 H 338.5°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX#AD2790
RGBrgb(173, 39, 144)
HSLhsl(313, 63%, 42%)
HSVhsv(313, 77%, 68%)
CMYKcmyk(0%, 77.5%, 16.8%, 32.2%)
CIE-LABlab(41.77, 62.55, -26.90)
CIE-LCHlch(41.77, 68.09, 336.73°)
OKLaboklab(52.45% 0.1857 -0.073)
OKLCHoklch(52.45% 0.199 338.5)
XYZxyz(22.9937, 12.3511, 27.5532)
Luminance0.1235 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2790 #27AD44
analogous
#8727AD #AD2790 #AD274D
triadic
#AD2790 #90AD27 #2790AD
tetradic
#AD2790 #AD8727 #27AD44 #274DAD
square
#AD2790 #AD8727 #27AD44 #274DAD
split-complementary
#AD2790 #4DAD27 #27AD87
monochromatic
#49103D #7B1C66 #AD2790 #D33EB3 #DF70C7

Accessibility & contrast

On white

6.05
#AD2790 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.47
#AD2790 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2790
6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2790#FFFFFF#000000##FFFFFF
##AD27901.006.053.476.05
#FFFFFF6.051.0021.001.00
#0000003.4721.001.0021.00
##FFFFFF6.051.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2E5593
Deuteranopia (green-blind)
#5C6A8D
Tritanopia (blue-blind)
#B72E59
Achromatopsia (no color)
#636363

Design tokens & code

CSS
--color: #ad2790;
/* rgb */ color: rgb(173, 39, 144);
/* oklch */ color: oklch(52.5% 0.199 338.5);
Tailwind
colors: {
  custom: {
    50: '#c970b1',
    500: '#ad2790',
    950: '#000000',
  },
}
SCSS
$custom: #ad2790;
$custom-light: #c970b1;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2790",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 144
  },
  "hsl": {
    "h": 312.985,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52451,
    "c": 0.19949,
    "h": 338.5
  },
  "luminance": 0.12349
}

Semantic roles & 50–950 ramp

primary
#AD2790
secondary
#6AC67E
accent
#E66542
background
#FCF7FA
surface
#F9EDF5
border
#D2C8CF
text
#140810
muted
#827B7F

Preview Lab

Preview with #AD2790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2790 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva