#AD2790#AD2790

#AD2790 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.5% C 0.199 H 338.5°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#AD2790
RGB	rgb(173, 39, 144)
HSL	hsl(313, 63%, 42%)
HSV	hsv(313, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 16.8%, 32.2%)
CIE-LAB	lab(41.77, 62.55, -26.90)
CIE-LCH	lch(41.77, 68.09, 336.73°)
OKLab	oklab(52.45% 0.1857 -0.073)
OKLCH	oklch(52.45% 0.199 338.5)
XYZ	xyz(22.9937, 12.3511, 27.5532)
Luminance	0.1235 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2790 #27AD44

analogous

#8727AD #AD2790 #AD274D

triadic

#AD2790 #90AD27 #2790AD

tetradic

#AD2790 #AD8727 #27AD44 #274DAD

square

#AD2790 #AD8727 #27AD44 #274DAD

split-complementary

#AD2790 #4DAD27 #27AD87

monochromatic

#49103D #7B1C66 #AD2790 #D33EB3 #DF70C7

Accessibility & contrast

On white

6.05

#AD2790 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#AD2790 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2790

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2790	#FFFFFF	#000000	##FFFFFF
##AD2790	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5593

Deuteranopia (green-blind)

#5C6A8D

Tritanopia (blue-blind)

#B72E59

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad2790;
/* rgb */ color: rgb(173, 39, 144);
/* oklch */ color: oklch(52.5% 0.199 338.5);

Tailwind

colors: {
  custom: {
    50: '#c970b1',
    500: '#ad2790',
    950: '#000000',
  },
}

SCSS

$custom: #ad2790;
$custom-light: #c970b1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2790",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 144
  },
  "hsl": {
    "h": 312.985,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52451,
    "c": 0.19949,
    "h": 338.5
  },
  "luminance": 0.12349
}

Semantic roles & 50–950 ramp

primary

#AD2790

secondary

#6AC67E

accent

#E66542

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140810

muted

#827B7F

Preview Lab

Preview with #AD2790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →