#AD274A#AD274A

#AD274A is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.170 H 11.2°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD274A
RGB	rgb(173, 39, 74)
HSL	hsl(344, 63%, 42%)
HSV	hsv(344, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 57.2%, 32.2%)
CIE-LAB	lab(39.30, 55.01, 13.15)
CIE-LCH	lch(39.30, 56.56, 13.44°)
OKLab	oklab(49.84% 0.1665 0.0329)
OKLCH	oklch(49.84% 0.17 11.2)
XYZ	xyz(19.1970, 10.8325, 7.5573)
Luminance	0.1083 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD274A #27AD8A

analogous

#AD278D #AD274A #AD4727

triadic

#AD274A #4AAD27 #274AAD

tetradic

#AD274A #8DAD27 #27AD8A #4727AD

square

#AD274A #8DAD27 #27AD8A #4727AD

split-complementary

#AD274A #27AD47 #278DAD

monochromatic

#49101F #7B1C35 #AD274A #D33E65 #DF708D

Accessibility & contrast

On white

6.63

#AD274A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD274A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD274A

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD274A	#FFFFFF	#000000	##FFFFFF
##AD274A	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4B

Deuteranopia (green-blind)

#6E6647

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad274a;
/* rgb */ color: rgb(173, 39, 74);
/* oklch */ color: oklch(49.8% 0.170 11.2);

Tailwind

colors: {
  custom: {
    50: '#cc6e7c',
    500: '#ad274a',
    950: '#000000',
  },
}

SCSS

$custom: #ad274a;
$custom-light: #cc6e7c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad274a",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 74
  },
  "hsl": {
    "h": 344.328,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49841,
    "c": 0.16973,
    "h": 11.2
  },
  "luminance": 0.1083
}

Semantic roles & 50–950 ramp

primary

#AD274A

secondary

#6AC6AE

accent

#E6BB42

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD274A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →