#AD4727#AD4727

#AD4727 is a mid, vivid red. Relative luminance 0.135; OKLCH L 52.9% C 0.141 H 37.6°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD4727
RGB	rgb(173, 71, 39)
HSL	hsl(14, 63%, 42%)
HSV	hsv(14, 77%, 68%)
CMYK	cmyk(0%, 59%, 77.5%, 32.2%)
CIE-LAB	lab(43.57, 39.93, 39.19)
CIE-LCH	lch(43.57, 55.94, 44.46°)
OKLab	oklab(52.86% 0.1121 0.0864)
OKLCH	oklch(52.86% 0.141 37.6)
XYZ	xyz(19.8551, 13.5399, 3.4870)
Luminance	0.1354 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4727 #278DAD

analogous

#AD274A #AD4727 #AD8A27

triadic

#AD4727 #27AD47 #4727AD

tetradic

#AD4727 #4AAD27 #278DAD #8A27AD

square

#AD4727 #4AAD27 #278DAD #8A27AD

split-complementary

#AD4727 #27AD8A #274AAD

monochromatic

#491E10 #7B331C #AD4727 #D3623E #DF8A70

Accessibility & contrast

On white

5.66

#AD4727 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD4727 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4727

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4727	#FFFFFF	#000000	##FFFFFF
##AD4727	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635923

Deuteranopia (green-blind)

#7C6F24

Tritanopia (blue-blind)

#BE2F40

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4727;
/* rgb */ color: rgb(173, 71, 39);
/* oklch */ color: oklch(52.9% 0.141 37.6);

Tailwind

colors: {
  custom: {
    50: '#cd7e63',
    500: '#ad4727',
    950: '#000000',
  },
}

SCSS

$custom: #ad4727;
$custom-light: #cd7e63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4727",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 39
  },
  "hsl": {
    "h": 14.328,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52859,
    "c": 0.14149,
    "h": 37.6
  },
  "luminance": 0.13537
}

Semantic roles & 50–950 ramp

primary

#AD4727

secondary

#6AB0C6

accent

#BFE642

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4727

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →