#AD278D#AD278D

#AD278D is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.3% C 0.198 H 339.7°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD278D
RGB	rgb(173, 39, 141)
HSL	hsl(314, 63%, 42%)
HSV	hsv(314, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 18.5%, 32.2%)
CIE-LAB	lab(41.63, 62.13, -25.29)
CIE-LCH	lch(41.63, 67.08, 337.85°)
OKLab	oklab(52.3% 0.1853 -0.0684)
OKLCH	oklch(52.3% 0.198 339.7)
XYZ	xyz(22.7675, 12.2606, 26.3616)
Luminance	0.1226 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD278D #27AD47

analogous

#8A27AD #AD278D #AD274A

triadic

#AD278D #8DAD27 #278DAD

tetradic

#AD278D #AD8A27 #27AD47 #274AAD

square

#AD278D #AD8A27 #27AD47 #274AAD

split-complementary

#AD278D #4AAD27 #27AD8A

monochromatic

#49103C #7B1C64 #AD278D #D33EB0 #DF70C4

Accessibility & contrast

On white

6.08

#AD278D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD278D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD278D

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD278D	#FFFFFF	#000000	##FFFFFF
##AD278D	1.00	6.08	3.45	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315590

Deuteranopia (green-blind)

#5D6A8A

Tritanopia (blue-blind)

#B72C58

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad278d;
/* rgb */ color: rgb(173, 39, 141);
/* oklch */ color: oklch(52.3% 0.198 339.7);

Tailwind

colors: {
  custom: {
    50: '#c970ae',
    500: '#ad278d',
    950: '#000000',
  },
}

SCSS

$custom: #ad278d;
$custom-light: #c970ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad278d",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 141
  },
  "hsl": {
    "h": 314.328,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52303,
    "c": 0.19753,
    "h": 339.7
  },
  "luminance": 0.12258
}

Semantic roles & 50–950 ramp

primary

#AD278D

secondary

#6AC680

accent

#E66942

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140810

muted

#827B7F

Preview Lab

Preview with #AD278D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →