#AD2749#AD2749

#AD2749 is a mid, vivid pink. Relative luminance 0.108; OKLCH L 49.8% C 0.170 H 11.7°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD2749
RGB	rgb(173, 39, 73)
HSL	hsl(345, 63%, 42%)
HSV	hsv(345, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 57.8%, 32.2%)
CIE-LAB	lab(39.27, 54.94, 13.75)
CIE-LCH	lch(39.27, 56.63, 14.05°)
OKLab	oklab(49.82% 0.1661 0.0343)
OKLCH	oklch(49.82% 0.17 11.7)
XYZ	xyz(19.1636, 10.8191, 7.3812)
Luminance	0.1082 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2749 #27AD8B

analogous

#AD278C #AD2749 #AD4827

triadic

#AD2749 #49AD27 #2749AD

tetradic

#AD2749 #8CAD27 #27AD8B #4827AD

square

#AD2749 #8CAD27 #27AD8B #4827AD

split-complementary

#AD2749 #27AD48 #278CAD

monochromatic

#49101F #7B1C34 #AD2749 #D33E64 #DF708C

Accessibility & contrast

On white

6.64

#AD2749 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2749 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2749

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2749	#FFFFFF	#000000	##FFFFFF
##AD2749	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B49

Deuteranopia (green-blind)

#6E6646

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2749;
/* rgb */ color: rgb(173, 39, 73);
/* oklch */ color: oklch(49.8% 0.170 11.7);

Tailwind

colors: {
  custom: {
    50: '#cc6e7b',
    500: '#ad2749',
    950: '#000000',
  },
}

SCSS

$custom: #ad2749;
$custom-light: #cc6e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2749",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 73
  },
  "hsl": {
    "h": 344.776,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49817,
    "c": 0.16962,
    "h": 11.7
  },
  "luminance": 0.10816
}

Semantic roles & 50–950 ramp

primary

#AD2749

secondary

#6AC6AE

accent

#E6BC42

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2749

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →