#AD4827#AD4827
#AD4827 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.0% C 0.141 H 38.1°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4827 |
|---|---|
| RGB | rgb(173, 72, 39) |
| HSL | hsl(15, 63%, 42%) |
| HSV | hsv(15, 77%, 68%) |
| CMYK | cmyk(0%, 58.4%, 77.5%, 32.2%) |
| CIE-LAB | lab(43.75, 39.44, 39.38) |
| CIE-LCH | lch(43.75, 55.73, 44.96°) |
| OKLab | oklab(53% 0.1106 0.0868) |
| OKLCH | oklch(53% 0.141 38.1) |
| XYZ | xyz(19.9192, 13.6681, 3.5084) |
| Luminance | 0.1366 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.01
Sienna
#A0522D
ΔE00 4.39
Rust (survey)
#A83C09
ΔE00 4.66
Rusty Red
#AF2F0D
ΔE00 5.10
Russet
#A13905
ΔE00 5.82
Burnt Umber
#A0450E
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4827 #278CAD
analogous
#AD2749 #AD4827 #AD8B27
triadic
#AD4827 #27AD48 #4827AD
tetradic
#AD4827 #49AD27 #278CAD #8B27AD
square
#AD4827 #49AD27 #278CAD #8B27AD
split-complementary
#AD4827 #27AD8B #2749AD
monochromatic
#491E10 #7B331C #AD4827 #D3633E #DF8B70
Accessibility & contrast
On white
5.63
#AD4827 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#AD4827 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4827
5.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4827 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4827 | 1.00 | 5.63 | 3.73 | 5.63 |
| #FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#645923
Deuteranopia (green-blind)
#7D7024
Tritanopia (blue-blind)
#BE3141
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #ad4827; /* rgb */ color: rgb(173, 72, 39); /* oklch */ color: oklch(53.0% 0.141 38.1);
Tailwind
colors: {
custom: {
50: '#cd7e63',
500: '#ad4827',
950: '#000000',
},
}SCSS
$custom: #ad4827; $custom-light: #cd7e63; $custom-dark: #000000;
JSON
{
"hex": "#ad4827",
"rgb": {
"r": 173,
"g": 72,
"b": 39
},
"hsl": {
"h": 14.776,
"s": 63.208,
"l": 41.569
},
"oklch": {
"l": 0.53001,
"c": 0.14056,
"h": 38.1
},
"luminance": 0.13665
}Semantic roles & 50–950 ramp
primary
#AD4827
secondary
#6AAFC6
accent
#BEE642
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A