#AD278C#AD278C

#AD278C is a mid, vivid pink. Relative luminance 0.122; OKLCH L 52.3% C 0.197 H 340.1°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).

Color values

HEX	#AD278C
RGB	rgb(173, 39, 140)
HSL	hsl(315, 63%, 42%)
HSV	hsv(315, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 19.1%, 32.2%)
CIE-LAB	lab(41.58, 61.99, -24.76)
CIE-LCH	lch(41.58, 66.75, 338.23°)
OKLab	oklab(52.25% 0.1852 -0.0669)
OKLCH	oklch(52.25% 0.197 340.1)
XYZ	xyz(22.6934, 12.2310, 25.9715)
Luminance	0.1223 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD278C #27AD48

analogous

#8B27AD #AD278C #AD2749

triadic

#AD278C #8CAD27 #278CAD

tetradic

#AD278C #AD8B27 #27AD48 #2749AD

square

#AD278C #AD8B27 #27AD48 #2749AD

split-complementary

#AD278C #49AD27 #27AD8B

monochromatic

#49103B #7B1C64 #AD278C #D33EAF #DF70C3

Accessibility & contrast

On white

6.09

#AD278C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD278C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD278C

6.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD278C	#FFFFFF	#000000	##FFFFFF
##AD278C	1.00	6.09	3.45	6.09
#FFFFFF	6.09	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#31558F

Deuteranopia (green-blind)

#5E6A89

Tritanopia (blue-blind)

#B72C57

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad278c;
/* rgb */ color: rgb(173, 39, 140);
/* oklch */ color: oklch(52.3% 0.197 340.1);

Tailwind

colors: {
  custom: {
    50: '#c970ae',
    500: '#ad278c',
    950: '#000000',
  },
}

SCSS

$custom: #ad278c;
$custom-light: #c970ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad278c",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 140
  },
  "hsl": {
    "h": 314.776,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.52254,
    "c": 0.19688,
    "h": 340.1
  },
  "luminance": 0.12229
}

Semantic roles & 50–950 ramp

primary

#AD278C

secondary

#6AC681

accent

#E66A42

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#140810

muted

#827B7F

Preview Lab

Preview with #AD278C

Body copy rendered with the generated semantic roles for this colour.

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