#AD2747#AD2747

#AD2747 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.169 H 12.6°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD2747
RGB	rgb(173, 39, 71)
HSL	hsl(346, 63%, 42%)
HSV	hsv(346, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 59%, 32.2%)
CIE-LAB	lab(39.23, 54.80, 14.96)
CIE-LCH	lch(39.23, 56.80, 15.27°)
OKLab	oklab(49.77% 0.1653 0.0371)
OKLCH	oklch(49.77% 0.169 12.6)
XYZ	xyz(19.0983, 10.7930, 7.0376)
Luminance	0.1079 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2747 #27AD8D

analogous

#AD278A #AD2747 #AD4A27

triadic

#AD2747 #47AD27 #2747AD

tetradic

#AD2747 #8AAD27 #27AD8D #4A27AD

square

#AD2747 #8AAD27 #27AD8D #4A27AD

split-complementary

#AD2747 #27AD4A #278AAD

monochromatic

#49101E #7B1C33 #AD2747 #D33E62 #DF708A

Accessibility & contrast

On white

6.65

#AD2747 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AD2747 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2747

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2747	#FFFFFF	#000000	##FFFFFF
##AD2747	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B47

Deuteranopia (green-blind)

#6E6644

Tritanopia (blue-blind)

#BD0035

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2747;
/* rgb */ color: rgb(173, 39, 71);
/* oklch */ color: oklch(49.8% 0.169 12.6);

Tailwind

colors: {
  custom: {
    50: '#cc6e79',
    500: '#ad2747',
    950: '#000000',
  },
}

SCSS

$custom: #ad2747;
$custom-light: #cc6e79;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2747",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 71
  },
  "hsl": {
    "h": 345.672,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49769,
    "c": 0.16943,
    "h": 12.6
  },
  "luminance": 0.1079
}

Semantic roles & 50–950 ramp

primary

#AD2747

secondary

#6AC6B0

accent

#E6BF42

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2747

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →