#AD2723#AD2723

#AD2723 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.2% C 0.171 H 27.5°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD2723
RGB	rgb(173, 39, 35)
HSL	hsl(2, 66%, 41%)
HSV	hsv(2, 80%, 68%)
CMYK	cmyk(0%, 77.5%, 79.8%, 32.2%)
CIE-LAB	lab(38.65, 52.95, 36.29)
CIE-LCH	lch(38.65, 64.20, 34.43°)
OKLab	oklab(49.16% 0.1518 0.0789)
OKLCH	oklch(49.16% 0.171 27.5)
XYZ	xyz(18.2647, 10.4595, 2.6470)
Luminance	0.1046 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2723 #23A9AD

analogous

#AD2364 #AD2723 #AD6C23

triadic

#AD2723 #23AD27 #2723AD

tetradic

#AD2723 #64AD23 #23A9AD #6C23AD

square

#AD2723 #64AD23 #23A9AD #6C23AD

split-complementary

#AD2723 #23AD6C #2364AD

monochromatic

#47100E #7A1C19 #AD2723 #D63B37 #E16D6A

Accessibility & contrast

On white

6.79

#AD2723 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#AD2723 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2723

6.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2723	#FFFFFF	#000000	##FFFFFF
##AD2723	1.00	6.79	3.09	6.79
#FFFFFF	6.79	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514821

Deuteranopia (green-blind)

#72651D

Tritanopia (blue-blind)

#BF0028

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2723;
/* rgb */ color: rgb(173, 39, 35);
/* oklch */ color: oklch(49.2% 0.171 27.5);

Tailwind

colors: {
  custom: {
    50: '#cf6d5f',
    500: '#ad2723',
    950: '#000000',
  },
}

SCSS

$custom: #ad2723;
$custom-light: #cf6d5f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2723",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 35
  },
  "hsl": {
    "h": 1.739,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49158,
    "c": 0.17109,
    "h": 27.5
  },
  "luminance": 0.10457
}

Semantic roles & 50–950 ramp

primary

#AD2723

secondary

#65C4C7

accent

#E4E93F

background

#FEF6F5

surface

#FCECE9

border

#D5C7C5

text

#160804

muted

#847A79

Preview Lab

Preview with #AD2723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →