#AD2364#AD2364

#AD2364 is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.3% C 0.180 H 357.8°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD2364
RGB	rgb(173, 35, 100)
HSL	hsl(332, 66%, 41%)
HSV	hsv(332, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 42.2%, 32.2%)
CIE-LAB	lab(39.60, 58.43, -2.93)
CIE-LCH	lch(39.60, 58.51, 357.13°)
OKLab	oklab(50.3% 0.1798 -0.007)
OKLCH	oklch(50.3% 0.18 357.8)
XYZ	xyz(20.1364, 11.0090, 13.1187)
Luminance	0.1101 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2364 #23AD6C

analogous

#AD23A9 #AD2364 #AD2723

triadic

#AD2364 #64AD23 #2364AD

tetradic

#AD2364 #A9AD23 #23AD6C #2723AD

square

#AD2364 #A9AD23 #23AD6C #2723AD

split-complementary

#AD2364 #23AD27 #23A9AD

monochromatic

#470E29 #7A1947 #AD2364 #D63782 #E16AA2

Accessibility & contrast

On white

6.56

#AD2364 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2364 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2364

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2364	#FFFFFF	#000000	##FFFFFF
##AD2364	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#424D66

Deuteranopia (green-blind)

#686761

Tritanopia (blue-blind)

#BC0641

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2364;
/* rgb */ color: rgb(173, 35, 100);
/* oklch */ color: oklch(50.3% 0.180 357.8);

Tailwind

colors: {
  custom: {
    50: '#cb6d90',
    500: '#ad2364',
    950: '#000000',
  },
}

SCSS

$custom: #ad2364;
$custom-light: #cb6d90;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2364",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 100
  },
  "hsl": {
    "h": 331.739,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50295,
    "c": 0.17988,
    "h": 357.8
  },
  "luminance": 0.11006
}

Semantic roles & 50–950 ramp

primary

#AD2364

secondary

#65C799

accent

#E9993F

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2364

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →