#2723AD#2723AD

#2723AD is a dark, highly saturated blue. Relative luminance 0.047; OKLCH L 38.0% C 0.206 H 272.0°. Best body text is #FFFFFF at 10.88:1 contrast (WCAG AA passes).

Color values

HEX	#2723AD
RGB	rgb(39, 35, 173)
HSL	hsl(242, 66%, 41%)
HSV	hsv(242, 80%, 68%)
CMYK	cmyk(77.5%, 79.8%, 0%, 32.2%)
CIE-LAB	lab(25.71, 47.92, -71.26)
CIE-LCH	lch(25.71, 85.88, 303.92°)
OKLab	oklab(38.04% 0.0072 -0.2063)
OKLCH	oklch(38.04% 0.206 272)
XYZ	xyz(8.9780, 4.6496, 39.9513)
Luminance	0.0465 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2723AD #A9AD23

analogous

#2364AD #2723AD #6C23AD

triadic

#2723AD #AD2723 #23AD27

tetradic

#2723AD #AD2364 #A9AD23 #23AD6C

square

#2723AD #AD2364 #A9AD23 #23AD6C

split-complementary

#2723AD #AD6C23 #64AD23

monochromatic

#100E47 #1C197A #2723AD #3B37D6 #6D6AE1

Accessibility & contrast

On white

10.88

#2723AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#2723AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2723AD

10.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2723AD	#FFFFFF	#000000	##FFFFFF
##2723AD	1.00	10.88	1.93	10.88
#FFFFFF	10.88	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0044B1

Deuteranopia (green-blind)

#0036AB

Tritanopia (blue-blind)

#004E68

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #2723ad;
/* rgb */ color: rgb(39, 35, 173);
/* oklch */ color: oklch(38.0% 0.206 272.0);

Tailwind

colors: {
  custom: {
    50: '#7961c7',
    500: '#2723ad',
    950: '#000000',
  },
}

SCSS

$custom: #2723ad;
$custom-light: #7961c7;
$custom-dark: #000000;

JSON

{
  "hex": "#2723ad",
  "rgb": {
    "r": 39,
    "g": 35,
    "b": 173
  },
  "hsl": {
    "h": 241.739,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.38042,
    "c": 0.20639,
    "h": 272
  },
  "luminance": 0.04651
}

Semantic roles & 50–950 ramp

primary

#2723AD

secondary

#C4C765

accent

#E93FE4

background

#F8F5FC

surface

#EFEAF8

border

#CAC6D1

text

#0B0513

muted

#7C7982

Preview Lab

Preview with #2723AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →