#AD2351#AD2351
#AD2351 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.7% C 0.174 H 7.1°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2351 |
|---|---|
| RGB | rgb(173, 35, 81) |
| HSL | hsl(340, 66%, 41%) |
| HSV | hsv(340, 80%, 68%) |
| CMYK | cmyk(0%, 79.8%, 53.2%, 32.2%) |
| CIE-LAB | lab(39.04, 56.75, 8.34) |
| CIE-LCH | lch(39.04, 57.36, 8.36°) |
| OKLab | oklab(49.71% 0.1731 0.0215) |
| OKLCH | oklch(49.71% 0.174 7.1) |
| XYZ | xyz(19.3216, 10.6831, 8.8276) |
| Luminance | 0.1068 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.12
Raspberry (survey)
#B00149
ΔE00 2.45
Light Burgundy
#A8415B
ΔE00 4.84
Violet Red
#A50055
ΔE00 5.21
Berry
#990F4B
ΔE00 5.46
Purple Red
#990147
ΔE00 5.81
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2351 #23AD7F
analogous
#AD2396 #AD2351 #AD3A23
triadic
#AD2351 #51AD23 #2351AD
tetradic
#AD2351 #96AD23 #23AD7F #3A23AD
square
#AD2351 #96AD23 #23AD7F #3A23AD
split-complementary
#AD2351 #23AD3A #2396AD
monochromatic
#470E21 #7A1939 #AD2351 #D6376C #E16A91
Accessibility & contrast
On white
6.70
#AD2351 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.14
#AD2351 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2351
6.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2351 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2351 | 1.00 | 6.70 | 3.14 | 6.70 |
| #FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.14 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#484A52
Deuteranopia (green-blind)
#6C664E
Tritanopia (blue-blind)
#BD0037
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ad2351; /* rgb */ color: rgb(173, 35, 81); /* oklch */ color: oklch(49.7% 0.174 7.1);
Tailwind
colors: {
custom: {
50: '#cc6d81',
500: '#ad2351',
950: '#000000',
},
}SCSS
$custom: #ad2351; $custom-light: #cc6d81; $custom-dark: #000000;
JSON
{
"hex": "#ad2351",
"rgb": {
"r": 173,
"g": 35,
"b": 81
},
"hsl": {
"h": 340,
"s": 66.346,
"l": 40.784
},
"oklch": {
"l": 0.49708,
"c": 0.17443,
"h": 7.1
},
"luminance": 0.1068
}Semantic roles & 50–950 ramp
primary
#AD2351
secondary
#65C7A6
accent
#E9B03F
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#15080A
muted
#837B7C