#AD1F44#AD1F44

#AD1F44 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.1% C 0.176 H 12.7°. Best body text is #FFFFFF at 6.87:1 contrast (WCAG AA passes).

Color values

HEX	#AD1F44
RGB	rgb(173, 31, 68)
HSL	hsl(344, 70%, 40%)
HSV	hsv(344, 82%, 68%)
CMYK	cmyk(0%, 82.1%, 60.7%, 32.2%)
CIE-LAB	lab(38.35, 56.90, 15.68)
CIE-LCH	lch(38.35, 59.03, 15.41°)
OKLab	oklab(49.1% 0.1716 0.0386)
OKLCH	oklch(49.1% 0.176 12.7)
XYZ	xyz(18.7689, 10.2844, 6.4645)
Luminance	0.1028 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1F44 #1FAD88

analogous

#AD1F8B #AD1F44 #AD411F

triadic

#AD1F44 #44AD1F #1F44AD

tetradic

#AD1F44 #8BAD1F #1FAD88 #411FAD

square

#AD1F44 #8BAD1F #1FAD88 #411FAD

split-complementary

#AD1F44 #1FAD41 #1F8BAD

monochromatic

#450C1B #791630 #AD1F44 #DA2F5C #E36385

Accessibility & contrast

On white

6.87

#AD1F44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#AD1F44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1F44

6.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1F44	#FFFFFF	#000000	##FFFFFF
##AD1F44	1.00	6.87	3.06	6.87
#FFFFFF	6.87	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494844

Deuteranopia (green-blind)

#6D6540

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1f44;
/* rgb */ color: rgb(173, 31, 68);
/* oklch */ color: oklch(49.1% 0.176 12.7);

Tailwind

colors: {
  custom: {
    50: '#cd6b77',
    500: '#ad1f44',
    950: '#000000',
  },
}

SCSS

$custom: #ad1f44;
$custom-light: #cd6b77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1f44",
  "rgb": {
    "r": 173,
    "g": 31,
    "b": 68
  },
  "hsl": {
    "h": 344.366,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49097,
    "c": 0.17587,
    "h": 12.7
  },
  "luminance": 0.10282
}

Semantic roles & 50–950 ramp

primary

#AD1F44

secondary

#60C8AD

accent

#ECBE3B

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150808

muted

#837A7B

Preview Lab

Preview with #AD1F44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →