#AD411F#AD411F

#AD411F is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.0% C 0.149 H 37.3°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD411F
RGB	rgb(173, 65, 31)
HSL	hsl(14, 70%, 40%)
HSV	hsv(14, 82%, 68%)
CMYK	cmyk(0%, 62.4%, 82.1%, 32.2%)
CIE-LAB	lab(42.41, 42.49, 42.10)
CIE-LCH	lch(42.41, 59.81, 44.73°)
OKLab	oklab(51.96% 0.1186 0.0903)
OKLCH	oklch(51.96% 0.149 37.3)
XYZ	xyz(19.3733, 12.7665, 2.7401)
Luminance	0.1276 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD411F #1F8BAD

analogous

#AD1F44 #AD411F #AD881F

triadic

#AD411F #1FAD41 #411FAD

tetradic

#AD411F #44AD1F #1F8BAD #881FAD

square

#AD411F #44AD1F #1F8BAD #881FAD

split-complementary

#AD411F #1FAD88 #1F44AD

monochromatic

#451A0C #792D16 #AD411F #DA582F #E38263

Accessibility & contrast

On white

5.91

#AD411F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD411F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD411F

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD411F	#FFFFFF	#000000	##FFFFFF
##AD411F	1.00	5.91	3.55	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#60551A

Deuteranopia (green-blind)

#7A6D1A

Tritanopia (blue-blind)

#BF253A

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad411f;
/* rgb */ color: rgb(173, 65, 31);
/* oklch */ color: oklch(52.0% 0.149 37.3);

Tailwind

colors: {
  custom: {
    50: '#ce7a5e',
    500: '#ad411f',
    950: '#000000',
  },
}

SCSS

$custom: #ad411f;
$custom-light: #ce7a5e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad411f",
  "rgb": {
    "r": 173,
    "g": 65,
    "b": 31
  },
  "hsl": {
    "h": 14.366,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.51962,
    "c": 0.14901,
    "h": 37.3
  },
  "luminance": 0.12764
}

Semantic roles & 50–950 ramp

primary

#AD411F

secondary

#60AFC8

accent

#C2EC3B

background

#FDF7F5

surface

#FBEEE9

border

#D4C9C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AD411F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →