#771D31#771D31

#771D31 is a dark, vivid red. Relative luminance 0.050; OKLCH L 38.5% C 0.124 H 12.5°. Best body text is #FFFFFF at 10.48:1 contrast (WCAG AA passes).

Color values

HEX	#771D31
RGB	rgb(119, 29, 49)
HSL	hsl(347, 61%, 29%)
HSV	hsv(347, 76%, 47%)
CMYK	cmyk(0%, 75.6%, 58.8%, 53.3%)
CIE-LAB	lab(26.80, 40.00, 10.68)
CIE-LCH	lch(26.80, 41.40, 14.95°)
OKLab	oklab(38.47% 0.1208 0.0267)
OKLCH	oklch(38.47% 0.124 12.5)
XYZ	xyz(8.6023, 5.0236, 3.4218)
Luminance	0.0502 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771D31 #1D7763

analogous

#771D5E #771D31 #77361D

triadic

#771D31 #31771D #1D3177

tetradic

#771D31 #5E771D #1D7763 #361D77

square

#771D31 #5E771D #1D7763 #361D77

split-complementary

#771D31 #1D7736 #1D5E77

monochromatic

#19060A #46111D #771D31 #A82945 #D03E5F

Accessibility & contrast

On white

10.48

#771D31 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.00

#771D31 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771D31

10.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771D31	#FFFFFF	#000000	##FFFFFF
##771D31	1.00	10.48	2.00	10.48
#FFFFFF	10.48	1.00	21.00	1.00
#000000	2.00	21.00	1.00	21.00
##FFFFFF	10.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343431

Deuteranopia (green-blind)

#4C462F

Tritanopia (blue-blind)

#830525

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #771d31;
/* rgb */ color: rgb(119, 29, 49);
/* oklch */ color: oklch(38.5% 0.124 12.5);

Tailwind

colors: {
  custom: {
    50: '#a46168',
    500: '#771d31',
    950: '#000000',
  },
}

SCSS

$custom: #771d31;
$custom-light: #a46168;
$custom-dark: #000000;

JSON

{
  "hex": "#771d31",
  "rgb": {
    "r": 119,
    "g": 29,
    "b": 49
  },
  "hsl": {
    "h": 346.667,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.3847,
    "c": 0.12369,
    "h": 12.5
  },
  "luminance": 0.05022
}

Semantic roles & 50–950 ramp

primary

#771D31

secondary

#45AB94

accent

#E4C044

background

#FAF6F6

surface

#F4EBEB

border

#CEC6C6

text

#100506

muted

#7F7A7A

Preview Lab

Preview with #771D31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →