#AD1E44#AD1E44

#AD1E44 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.177 H 12.5°. Best body text is #FFFFFF at 6.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD1E44
RGB	rgb(173, 30, 68)
HSL	hsl(344, 70%, 40%)
HSV	hsv(344, 83%, 68%)
CMYK	cmyk(0%, 82.7%, 60.7%, 32.2%)
CIE-LAB	lab(38.26, 57.16, 15.56)
CIE-LCH	lch(38.26, 59.24, 15.23°)
OKLab	oklab(49.03% 0.1724 0.0383)
OKLCH	oklch(49.03% 0.177 12.5)
XYZ	xyz(18.7432, 10.2330, 6.4560)
Luminance	0.1023 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1E44 #1EAD87

analogous

#AD1E8B #AD1E44 #AD401E

triadic

#AD1E44 #44AD1E #1E44AD

tetradic

#AD1E44 #8BAD1E #1EAD87 #401EAD

square

#AD1E44 #8BAD1E #1EAD87 #401EAD

split-complementary

#AD1E44 #1EAD40 #1E8BAD

monochromatic

#450C1B #79152F #AD1E44 #DB2E5C #E46284

Accessibility & contrast

On white

6.89

#AD1E44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#AD1E44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1E44

6.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1E44	#FFFFFF	#000000	##FFFFFF
##AD1E44	1.00	6.89	3.05	6.89
#FFFFFF	6.89	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484744

Deuteranopia (green-blind)

#6D6440

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1e44;
/* rgb */ color: rgb(173, 30, 68);
/* oklch */ color: oklch(49.0% 0.177 12.5);

Tailwind

colors: {
  custom: {
    50: '#cd6b77',
    500: '#ad1e44',
    950: '#000000',
  },
}

SCSS

$custom: #ad1e44;
$custom-light: #cd6b77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1e44",
  "rgb": {
    "r": 173,
    "g": 30,
    "b": 68
  },
  "hsl": {
    "h": 344.056,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.49031,
    "c": 0.17662,
    "h": 12.5
  },
  "luminance": 0.1023
}

Semantic roles & 50–950 ramp

primary

#AD1E44

secondary

#5EC8AC

accent

#EDBE3B

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1E44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →