#AD401E#AD401E

#AD401E is a mid, vivid red. Relative luminance 0.126; OKLCH L 51.8% C 0.150 H 37.1°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD401E
RGB	rgb(173, 64, 30)
HSL	hsl(14, 70%, 40%)
HSV	hsv(14, 83%, 68%)
CMYK	cmyk(0%, 63%, 82.7%, 32.2%)
CIE-LAB	lab(42.23, 42.92, 42.41)
CIE-LCH	lch(42.23, 60.34, 44.66°)
OKLab	oklab(51.82% 0.1197 0.0906)
OKLCH	oklch(51.82% 0.15 37.1)
XYZ	xyz(19.3035, 12.6475, 2.6528)
Luminance	0.1265 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD401E #1E8BAD

analogous

#AD1E43 #AD401E #AD881E

triadic

#AD401E #1EAD40 #401EAD

tetradic

#AD401E #43AD1E #1E8BAD #881EAD

square

#AD401E #43AD1E #1E8BAD #881EAD

split-complementary

#AD401E #1EAD88 #1E43AD

monochromatic

#45190C #792D15 #AD401E #DB572E #E48162

Accessibility & contrast

On white

5.95

#AD401E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD401E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD401E

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD401E	#FFFFFF	#000000	##FFFFFF
##AD401E	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5419

Deuteranopia (green-blind)

#7A6D19

Tritanopia (blue-blind)

#BF2339

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad401e;
/* rgb */ color: rgb(173, 64, 30);
/* oklch */ color: oklch(51.8% 0.150 37.1);

Tailwind

colors: {
  custom: {
    50: '#ce795d',
    500: '#ad401e',
    950: '#000000',
  },
}

SCSS

$custom: #ad401e;
$custom-light: #ce795d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad401e",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 30
  },
  "hsl": {
    "h": 14.266,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.51822,
    "c": 0.15015,
    "h": 37.1
  },
  "luminance": 0.12645
}

Semantic roles & 50–950 ramp

primary

#AD401E

secondary

#5EAFC8

accent

#C3ED3B

background

#FDF7F5

surface

#FBEEE9

border

#D4C9C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AD401E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →