#AD1D9B#AD1D9B

#AD1D9B is a mid, highly saturated purple. Relative luminance 0.121; OKLCH L 52.4% C 0.216 H 334.3°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D9B
RGB	rgb(173, 29, 155)
HSL	hsl(308, 71%, 40%)
HSV	hsv(308, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 10.4%, 32.2%)
CIE-LAB	lab(41.42, 66.70, -34.11)
CIE-LCH	lch(41.42, 74.91, 332.92°)
OKLab	oklab(52.38% 0.1942 -0.0936)
OKLCH	oklch(52.38% 0.216 334.3)
XYZ	xyz(23.5896, 12.1317, 32.1033)
Luminance	0.1213 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D9B #1DAD2F

analogous

#771DAD #AD1D9B #AD1D53

triadic

#AD1D9B #9BAD1D #1D9BAD

tetradic

#AD1D9B #AD771D #1DAD2F #1D53AD

square

#AD1D9B #AD771D #1DAD2F #1D53AD

split-complementary

#AD1D9B #53AD1D #1DAD77

monochromatic

#440B3D #79146C #AD1D9B #DC2CC6 #E460D4

Accessibility & contrast

On white

6.13

#AD1D9B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD1D9B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D9B

6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D9B	#FFFFFF	#000000	##FFFFFF
##AD1D9B	1.00	6.13	3.43	6.13
#FFFFFF	6.13	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#18559E

Deuteranopia (green-blind)

#546998

Tritanopia (blue-blind)

#B62E5D

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad1d9b;
/* rgb */ color: rgb(173, 29, 155);
/* oklch */ color: oklch(52.4% 0.216 334.3);

Tailwind

colors: {
  custom: {
    50: '#ca6db9',
    500: '#ad1d9b',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d9b;
$custom-light: #ca6db9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d9b",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 155
  },
  "hsl": {
    "h": 307.5,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52384,
    "c": 0.21553,
    "h": 334.3
  },
  "luminance": 0.1213
}

Semantic roles & 50–950 ramp

primary

#AD1D9B

secondary

#5DC96A

accent

#EE503A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D9B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →