#AD1D53#AD1D53

#AD1D53 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.4% C 0.180 H 5.3°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D53
RGB	rgb(173, 29, 83)
HSL	hsl(338, 71%, 40%)
HSV	hsv(338, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 52%, 32.2%)
CIE-LAB	lab(38.53, 58.50, 6.34)
CIE-LCH	lch(38.53, 58.84, 6.19°)
OKLab	oklab(49.35% 0.179 0.0166)
OKLCH	oklch(49.35% 0.18 5.3)
XYZ	xyz(19.2361, 10.3903, 9.1746)
Luminance	0.1039 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D53 #1DAD77

analogous

#AD1D9B #AD1D53 #AD2F1D

triadic

#AD1D53 #53AD1D #1D53AD

tetradic

#AD1D53 #9BAD1D #1DAD77 #2F1DAD

square

#AD1D53 #9BAD1D #1DAD77 #2F1DAD

split-complementary

#AD1D53 #1DAD2F #1D9BAD

monochromatic

#440B21 #79143A #AD1D53 #DC2C6E #E46092

Accessibility & contrast

On white

6.82

#AD1D53 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#AD1D53 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D53

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D53	#FFFFFF	#000000	##FFFFFF
##AD1D53	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454954

Deuteranopia (green-blind)

#6A6550

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad1d53;
/* rgb */ color: rgb(173, 29, 83);
/* oklch */ color: oklch(49.4% 0.180 5.3);

Tailwind

colors: {
  custom: {
    50: '#cc6b83',
    500: '#ad1d53',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d53;
$custom-light: #cc6b83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d53",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 83
  },
  "hsl": {
    "h": 337.5,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49352,
    "c": 0.17977,
    "h": 5.3
  },
  "luminance": 0.10387
}

Semantic roles & 50–950 ramp

primary

#AD1D53

secondary

#5DC9A0

accent

#EEAA3A

background

#FDF6F7

surface

#FAECEE

border

#D3C7C9

text

#15080A

muted

#837A7C

Preview Lab

Preview with #AD1D53

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →