#AD1D9A#AD1D9A

#AD1D9A is a mid, highly saturated purple. Relative luminance 0.121; OKLCH L 52.3% C 0.215 H 334.6°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D9A
RGB	rgb(173, 29, 154)
HSL	hsl(308, 71%, 40%)
HSV	hsv(308, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 11%, 32.2%)
CIE-LAB	lab(41.37, 66.55, -33.59)
CIE-LCH	lch(41.37, 74.55, 333.22°)
OKLab	oklab(52.33% 0.1941 -0.0921)
OKLCH	oklch(52.33% 0.215 334.6)
XYZ	xyz(23.5060, 12.0982, 31.6628)
Luminance	0.1210 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D9A #1DAD30

analogous

#781DAD #AD1D9A #AD1D52

triadic

#AD1D9A #9AAD1D #1D9AAD

tetradic

#AD1D9A #AD781D #1DAD30 #1D52AD

square

#AD1D9A #AD781D #1DAD30 #1D52AD

split-complementary

#AD1D9A #52AD1D #1DAD78

monochromatic

#440B3D #79146B #AD1D9A #DC2CC4 #E460D3

Accessibility & contrast

On white

6.14

#AD1D9A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#AD1D9A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D9A

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D9A	#FFFFFF	#000000	##FFFFFF
##AD1D9A	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A549D

Deuteranopia (green-blind)

#556997

Tritanopia (blue-blind)

#B62D5D

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad1d9a;
/* rgb */ color: rgb(173, 29, 154);
/* oklch */ color: oklch(52.3% 0.215 334.6);

Tailwind

colors: {
  custom: {
    50: '#ca6db8',
    500: '#ad1d9a',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d9a;
$custom-light: #ca6db8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d9a",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 154
  },
  "hsl": {
    "h": 307.917,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52329,
    "c": 0.21486,
    "h": 334.6
  },
  "luminance": 0.12096
}

Semantic roles & 50–950 ramp

primary

#AD1D9A

secondary

#5DC96B

accent

#EE523A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D9A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →