#B73EA4#B73EA4

#B73EA4 is a mid, vivid purple. Relative luminance 0.162; OKLCH L 57.0% C 0.193 H 334.6°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#B73EA4
RGB	rgb(183, 62, 164)
HSL	hsl(309, 49%, 48%)
HSV	hsv(309, 66%, 72%)
CMYK	cmyk(0%, 66.1%, 10.4%, 28.2%)
CIE-LAB	lab(47.23, 59.96, -30.26)
CIE-LCH	lch(47.23, 67.16, 333.22°)
OKLab	oklab(57.03% 0.1742 -0.0825)
OKLCH	oklch(57.03% 0.193 334.6)
XYZ	xyz(27.9521, 16.1952, 36.7686)
Luminance	0.1619 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73EA4 #3EB751

analogous

#8D3EB7 #B73EA4 #B73E68

triadic

#B73EA4 #A4B73E #3EA4B7

tetradic

#B73EA4 #B78D3E #3EB751 #3E68B7

square

#B73EA4 #B78D3E #3EB751 #3E68B7

split-complementary

#B73EA4 #68B73E #3EB78D

monochromatic

#5C1F52 #892F7B #B73EA4 #CB67BC #DB94D0

Accessibility & contrast

On white

4.95

#B73EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#B73EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73EA4

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73EA4	#FFFFFF	#000000	##FFFFFF
##B73EA4	1.00	4.95	4.24	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D65A7

Deuteranopia (green-blind)

#6576A1

Tritanopia (blue-blind)

#C0476B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73ea4;
/* rgb */ color: rgb(183, 62, 164);
/* oklch */ color: oklch(57.0% 0.193 334.6);

Tailwind

colors: {
  custom: {
    50: '#d07cbf',
    500: '#b73ea4',
    950: '#000000',
  },
}

SCSS

$custom: #b73ea4;
$custom-light: #d07cbf;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ea4",
  "rgb": {
    "r": 183,
    "g": 62,
    "b": 164
  },
  "hsl": {
    "h": 309.421,
    "s": 49.388,
    "l": 48.039
  },
  "oklch": {
    "l": 0.57033,
    "c": 0.19277,
    "h": 334.6
  },
  "luminance": 0.16193
}

Semantic roles & 50–950 ramp

primary

#B73EA4

secondary

#8AC694

accent

#D9654F

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →