#AD1D54#AD1D54

#AD1D54 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.4% C 0.180 H 4.8°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D54
RGB	rgb(173, 29, 84)
HSL	hsl(337, 71%, 40%)
HSV	hsv(337, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 51.4%, 32.2%)
CIE-LAB	lab(38.56, 58.58, 5.74)
CIE-LCH	lch(38.56, 58.86, 5.60°)
OKLab	oklab(49.38% 0.1794 0.0151)
OKLCH	oklch(49.38% 0.18 4.8)
XYZ	xyz(19.2750, 10.4058, 9.3794)
Luminance	0.1040 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D54 #1DAD76

analogous

#AD1D9C #AD1D54 #AD2E1D

triadic

#AD1D54 #54AD1D #1D54AD

tetradic

#AD1D54 #9CAD1D #1DAD76 #2E1DAD

square

#AD1D54 #9CAD1D #1DAD76 #2E1DAD

split-complementary

#AD1D54 #1DAD2E #1D9CAD

monochromatic

#440B21 #79143B #AD1D54 #DC2C6F #E46093

Accessibility & contrast

On white

6.82

#AD1D54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#AD1D54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D54

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D54	#FFFFFF	#000000	##FFFFFF
##AD1D54	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#444955

Deuteranopia (green-blind)

#6A6551

Tritanopia (blue-blind)

#BD0036

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad1d54;
/* rgb */ color: rgb(173, 29, 84);
/* oklch */ color: oklch(49.4% 0.180 4.8);

Tailwind

colors: {
  custom: {
    50: '#cc6b83',
    500: '#ad1d54',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d54;
$custom-light: #cc6b83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d54",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 84
  },
  "hsl": {
    "h": 337.083,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49381,
    "c": 0.18001,
    "h": 4.8
  },
  "luminance": 0.10403
}

Semantic roles & 50–950 ramp

primary

#AD1D54

secondary

#5DC9A0

accent

#EEA93A

background

#FDF6F8

surface

#FAECEF

border

#D3C7CA

text

#15080A

muted

#837A7C

Preview Lab

Preview with #AD1D54

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →