#AD1D9C#AD1D9C
#AD1D9C is a mid, highly saturated purple. Relative luminance 0.122; OKLCH L 52.4% C 0.216 H 333.9°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1D9C |
|---|---|
| RGB | rgb(173, 29, 156) |
| HSL | hsl(307, 71%, 40%) |
| HSV | hsv(307, 83%, 68%) |
| CMYK | cmyk(0%, 83.2%, 9.8%, 32.2%) |
| CIE-LAB | lab(41.48, 66.84, -34.63) |
| CIE-LCH | lch(41.48, 75.28, 332.61°) |
| OKLab | oklab(52.44% 0.1942 -0.0951) |
| OKLCH | oklch(52.44% 0.216 333.9) |
| XYZ | xyz(23.6739, 12.1654, 32.5474) |
| Luminance | 0.1216 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Barney Purple
#A00498
ΔE00 3.71
Warm Purple
#952E8F
ΔE00 4.31
Barney
#AC1DB8
ΔE00 4.89
Ugly Purple
#A442A0
ΔE00 4.90
Medium Purple
#9E43A2
ΔE00 5.35
Purply
#983FB2
ΔE00 7.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1D9C #1DAD2E
analogous
#761DAD #AD1D9C #AD1D54
triadic
#AD1D9C #9CAD1D #1D9CAD
tetradic
#AD1D9C #AD761D #1DAD2E #1D54AD
square
#AD1D9C #AD761D #1DAD2E #1D54AD
split-complementary
#AD1D9C #54AD1D #1DAD76
monochromatic
#440B3D #79146D #AD1D9C #DC2CC7 #E460D5
Accessibility & contrast
On white
6.12
#AD1D9C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#AD1D9C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1D9C
6.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1D9C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1D9C | 1.00 | 6.12 | 3.43 | 6.12 |
| #FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#17559F
Deuteranopia (green-blind)
#546999
Tritanopia (blue-blind)
#B52E5E
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad1d9c; /* rgb */ color: rgb(173, 29, 156); /* oklch */ color: oklch(52.4% 0.216 333.9);
Tailwind
colors: {
custom: {
50: '#ca6db9',
500: '#ad1d9c',
950: '#000000',
},
}SCSS
$custom: #ad1d9c; $custom-light: #ca6db9; $custom-dark: #000000;
JSON
{
"hex": "#ad1d9c",
"rgb": {
"r": 173,
"g": 29,
"b": 156
},
"hsl": {
"h": 307.083,
"s": 71.287,
"l": 39.608
},
"oklch": {
"l": 0.52439,
"c": 0.21621,
"h": 333.9
},
"luminance": 0.12163
}Semantic roles & 50–950 ramp
primary
#AD1D9C
secondary
#5DC96A
accent
#EE4F3A
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140811
muted
#827B80