#AD1D49#AD1D49

#AD1D49 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.1% C 0.178 H 10.1°. Best body text is #FFFFFF at 6.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D49
RGB	rgb(173, 29, 73)
HSL	hsl(342, 71%, 40%)
HSV	hsv(342, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 57.8%, 32.2%)
CIE-LAB	lab(38.28, 57.75, 12.39)
CIE-LCH	lch(38.28, 59.07, 12.11°)
OKLab	oklab(49.09% 0.1752 0.0311)
OKLCH	oklch(49.09% 0.178 10.1)
XYZ	xyz(18.8775, 10.2468, 7.2859)
Luminance	0.1024 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D49 #1DAD81

analogous

#AD1D91 #AD1D49 #AD391D

triadic

#AD1D49 #49AD1D #1D49AD

tetradic

#AD1D49 #91AD1D #1DAD81 #391DAD

square

#AD1D49 #91AD1D #1DAD81 #391DAD

split-complementary

#AD1D49 #1DAD39 #1D91AD

monochromatic

#440B1D #791433 #AD1D49 #DC2C61 #E46088

Accessibility & contrast

On white

6.89

#AD1D49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#AD1D49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D49

6.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D49	#FFFFFF	#000000	##FFFFFF
##AD1D49	1.00	6.89	3.05	6.89
#FFFFFF	6.89	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47484A

Deuteranopia (green-blind)

#6C6445

Tritanopia (blue-blind)

#BD0031

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d49;
/* rgb */ color: rgb(173, 29, 73);
/* oklch */ color: oklch(49.1% 0.178 10.1);

Tailwind

colors: {
  custom: {
    50: '#cc6a7b',
    500: '#ad1d49',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d49;
$custom-light: #cc6a7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d49",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 73
  },
  "hsl": {
    "h": 341.667,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49085,
    "c": 0.17794,
    "h": 10.1
  },
  "luminance": 0.10244
}

Semantic roles & 50–950 ramp

primary

#AD1D49

secondary

#5DC9A8

accent

#EEB73A

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →