#AD1D91#AD1D91

#AD1D91 is a mid, highly saturated pink. Relative luminance 0.118; OKLCH L 51.9% C 0.209 H 337.9°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D91
RGB	rgb(173, 29, 145)
HSL	hsl(312, 71%, 40%)
HSV	hsv(312, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 16.2%, 32.2%)
CIE-LAB	lab(40.91, 65.29, -28.85)
CIE-LCH	lch(40.91, 71.38, 336.16°)
OKLab	oklab(51.85% 0.1936 -0.0785)
OKLCH	oklch(51.85% 0.209 337.9)
XYZ	xyz(22.7843, 11.8096, 27.8621)
Luminance	0.1181 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D91 #1DAD39

analogous

#811DAD #AD1D91 #AD1D49

triadic

#AD1D91 #91AD1D #1D91AD

tetradic

#AD1D91 #AD811D #1DAD39 #1D49AD

square

#AD1D91 #AD811D #1DAD39 #1D49AD

split-complementary

#AD1D91 #49AD1D #1DAD81

monochromatic

#440B39 #791465 #AD1D91 #DC2CB9 #E460CB

Accessibility & contrast

On white

6.25

#AD1D91 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD1D91 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D91

6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D91	#FFFFFF	#000000	##FFFFFF
##AD1D91	1.00	6.25	3.36	6.25
#FFFFFF	6.25	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#255394

Deuteranopia (green-blind)

#59688E

Tritanopia (blue-blind)

#B72758

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad1d91;
/* rgb */ color: rgb(173, 29, 145);
/* oklch */ color: oklch(51.9% 0.209 337.9);

Tailwind

colors: {
  custom: {
    50: '#ca6db1',
    500: '#ad1d91',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d91;
$custom-light: #ca6db1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d91",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 145
  },
  "hsl": {
    "h": 311.667,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.51851,
    "c": 0.20893,
    "h": 337.9
  },
  "luminance": 0.11807
}

Semantic roles & 50–950 ramp

primary

#AD1D91

secondary

#5DC972

accent

#EE5D3A

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D91

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →