#AD391D#AD391D

#AD391D is a mid, vivid red. Relative luminance 0.119; OKLCH L 50.9% C 0.157 H 34.6°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD391D
RGB	rgb(173, 57, 29)
HSL	hsl(12, 71%, 40%)
HSV	hsv(12, 83%, 68%)
CMYK	cmyk(0%, 67.1%, 83.2%, 32.2%)
CIE-LAB	lab(41.06, 46.00, 41.81)
CIE-LCH	lch(41.06, 62.16, 42.27°)
OKLab	oklab(50.94% 0.129 0.089)
OKLCH	oklch(50.94% 0.157 34.6)
XYZ	xyz(18.9207, 11.9020, 2.4632)
Luminance	0.1190 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD391D #1D91AD

analogous

#AD1D49 #AD391D #AD811D

triadic

#AD391D #1DAD39 #391DAD

tetradic

#AD391D #49AD1D #1D91AD #811DAD

square

#AD391D #49AD1D #1D91AD #811DAD

split-complementary

#AD391D #1DAD81 #1D49AD

monochromatic

#44160B #792814 #AD391D #DC4E2C #E47A60

Accessibility & contrast

On white

6.21

#AD391D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD391D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD391D

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD391D	#FFFFFF	#000000	##FFFFFF
##AD391D	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5018

Deuteranopia (green-blind)

#776A17

Tritanopia (blue-blind)

#BF1434

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad391d;
/* rgb */ color: rgb(173, 57, 29);
/* oklch */ color: oklch(50.9% 0.157 34.6);

Tailwind

colors: {
  custom: {
    50: '#ce755c',
    500: '#ad391d',
    950: '#000000',
  },
}

SCSS

$custom: #ad391d;
$custom-light: #ce755c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad391d",
  "rgb": {
    "r": 173,
    "g": 57,
    "b": 29
  },
  "hsl": {
    "h": 11.667,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.5094,
    "c": 0.15671,
    "h": 34.6
  },
  "luminance": 0.11899
}

Semantic roles & 50–950 ramp

primary

#AD391D

secondary

#5DB4C9

accent

#CBEE3A

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AD391D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →