#AD1D48#AD1D48

#AD1D48 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.1% C 0.178 H 10.5°. Best body text is #FFFFFF at 6.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D48
RGB	rgb(173, 29, 72)
HSL	hsl(342, 71%, 40%)
HSV	hsv(342, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 58.4%, 32.2%)
CIE-LAB	lab(38.26, 57.68, 13.00)
CIE-LCH	lch(38.26, 59.13, 12.70°)
OKLab	oklab(49.06% 0.1748 0.0325)
OKLCH	oklch(49.06% 0.178 10.5)
XYZ	xyz(18.8446, 10.2337, 7.1127)
Luminance	0.1023 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D48 #1DAD82

analogous

#AD1D90 #AD1D48 #AD3A1D

triadic

#AD1D48 #48AD1D #1D48AD

tetradic

#AD1D48 #90AD1D #1DAD82 #3A1DAD

square

#AD1D48 #90AD1D #1DAD82 #3A1DAD

split-complementary

#AD1D48 #1DAD3A #1D90AD

monochromatic

#440B1C #791432 #AD1D48 #DC2C60 #E46088

Accessibility & contrast

On white

6.89

#AD1D48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#AD1D48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D48

6.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D48	#FFFFFF	#000000	##FFFFFF
##AD1D48	1.00	6.89	3.05	6.89
#FFFFFF	6.89	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474849

Deuteranopia (green-blind)

#6C6444

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d48;
/* rgb */ color: rgb(173, 29, 72);
/* oklch */ color: oklch(49.1% 0.178 10.5);

Tailwind

colors: {
  custom: {
    50: '#cd6a7a',
    500: '#ad1d48',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d48;
$custom-light: #cd6a7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d48",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 72
  },
  "hsl": {
    "h": 342.083,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.4906,
    "c": 0.17779,
    "h": 10.5
  },
  "luminance": 0.10231
}

Semantic roles & 50–950 ramp

primary

#AD1D48

secondary

#5DC9A9

accent

#EEB83A

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1D48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →