#AD1D90#AD1D90

#AD1D90 is a mid, highly saturated pink. Relative luminance 0.118; OKLCH L 51.8% C 0.208 H 338.3°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).

Color values

HEX#AD1D90
RGBrgb(173, 29, 144)
HSLhsl(312, 71%, 40%)
HSVhsv(312, 83%, 68%)
CMYKcmyk(0%, 83.2%, 16.8%, 32.2%)
CIE-LABlab(40.86, 65.15, -28.32)
CIE-LCHlch(40.86, 71.04, 336.51°)
OKLaboklab(51.8% 0.1936 -0.0769)
OKLCHoklch(51.8% 0.208 338.3)
XYZxyz(22.7076, 11.7789, 27.4578)
Luminance0.1178 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD1D90 #1DAD3A
analogous
#821DAD #AD1D90 #AD1D48
triadic
#AD1D90 #90AD1D #1D90AD
tetradic
#AD1D90 #AD821D #1DAD3A #1D48AD
square
#AD1D90 #AD821D #1DAD3A #1D48AD
split-complementary
#AD1D90 #48AD1D #1DAD82
monochromatic
#440B39 #791464 #AD1D90 #DC2CB8 #E460CA

Accessibility & contrast

On white

6.26
#AD1D90 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.36
#AD1D90 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D90
6.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD1D90#FFFFFF#000000##FFFFFF
##AD1D901.006.263.366.26
#FFFFFF6.261.0021.001.00
#0000003.3621.001.0021.00
##FFFFFF6.261.0021.001.00

Color blindness preview

Protanopia (red-blind)
#265293
Deuteranopia (green-blind)
#59688D
Tritanopia (blue-blind)
#B72757
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #ad1d90;
/* rgb */ color: rgb(173, 29, 144);
/* oklch */ color: oklch(51.8% 0.208 338.3);
Tailwind
colors: {
  custom: {
    50: '#ca6db1',
    500: '#ad1d90',
    950: '#000000',
  },
}
SCSS
$custom: #ad1d90;
$custom-light: #ca6db1;
$custom-dark: #000000;
JSON
{
  "hex": "#ad1d90",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 144
  },
  "hsl": {
    "h": 312.083,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.51799,
    "c": 0.20829,
    "h": 338.3
  },
  "luminance": 0.11777
}

Semantic roles & 50–950 ramp

primary
#AD1D90
secondary
#5DC973
accent
#EE5E3A
background
#FCF7FA
surface
#F9EDF5
border
#D2C8CF
text
#140810
muted
#827B7F

Preview Lab

Preview with #AD1D90

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD1D90 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva