#AD1D90#AD1D90

#AD1D90 is a mid, highly saturated pink. Relative luminance 0.118; OKLCH L 51.8% C 0.208 H 338.3°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D90
RGB	rgb(173, 29, 144)
HSL	hsl(312, 71%, 40%)
HSV	hsv(312, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 16.8%, 32.2%)
CIE-LAB	lab(40.86, 65.15, -28.32)
CIE-LCH	lch(40.86, 71.04, 336.51°)
OKLab	oklab(51.8% 0.1936 -0.0769)
OKLCH	oklch(51.8% 0.208 338.3)
XYZ	xyz(22.7076, 11.7789, 27.4578)
Luminance	0.1178 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D90 #1DAD3A

analogous

#821DAD #AD1D90 #AD1D48

triadic

#AD1D90 #90AD1D #1D90AD

tetradic

#AD1D90 #AD821D #1DAD3A #1D48AD

square

#AD1D90 #AD821D #1DAD3A #1D48AD

split-complementary

#AD1D90 #48AD1D #1DAD82

monochromatic

#440B39 #791464 #AD1D90 #DC2CB8 #E460CA

Accessibility & contrast

On white

6.26

#AD1D90 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD1D90 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D90

6.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D90	#FFFFFF	#000000	##FFFFFF
##AD1D90	1.00	6.26	3.36	6.26
#FFFFFF	6.26	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265293

Deuteranopia (green-blind)

#59688D

Tritanopia (blue-blind)

#B72757

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad1d90;
/* rgb */ color: rgb(173, 29, 144);
/* oklch */ color: oklch(51.8% 0.208 338.3);

Tailwind

colors: {
  custom: {
    50: '#ca6db1',
    500: '#ad1d90',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d90;
$custom-light: #ca6db1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d90",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 144
  },
  "hsl": {
    "h": 312.083,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.51799,
    "c": 0.20829,
    "h": 338.3
  },
  "luminance": 0.11777
}

Semantic roles & 50–950 ramp

primary

#AD1D90

secondary

#5DC973

accent

#EE5E3A

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140810

muted

#827B7F

Preview Lab

Preview with #AD1D90

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →